PROGRESSIVE POULTRY CULTURE 257 



first place, to select -a breed or variety that is popular 

 because of both its beauty and its utility. 



The breeder who introduces fine pure-bred poultry 

 into a community usually finds that the fowls adver- 

 tise themselves. There often is opportunity to sell 

 surplus stock and eggs for hatching, at an advance 

 over the market price, in the neighborhood. A bulletin 

 board at the entrance to the farm, by the highway, or 

 a notice posted at the local store or post office pro- 

 vides an economical and effective means of advertising 

 the products. The notice should be clearly, correctly 

 and carefully expressed or it may advertise the 

 poultryman in an undesirable way. 



ADVERTISING IN PERIODICALS. 



If the breeder of fine fowls knows that his surplus 

 of chickens and eggs will be greater than needed to 

 supply the local demands he seeks a means of extend- 

 ing the area of his sales. 



Probably the best mediums for advertising pure-bred 

 stock are the leading poultry journals. These papers 

 have been informing their readers for a long time of 

 the characteristics and relative value of the standard 

 breeds and varieties of poultry. The readers have 

 learned to appreciate quality of stock and eggs. 



Agricultural papers that give considerable attention 

 to poultry interests are sometimes good mediums for 

 poultry advertising. 



Magazines that treat of country and suburban life 

 and interests, of outdoor recreations and household ec- 

 onomy may prove useful in making known the pcultry- 

 man's desires for purchasers of his fine productions. 



The intending advertiser should ascertain as definite- 

 ly as possible, before placing his advertising, what per- 

 iodicals reach the class of people who would wish to 

 purchase his line of products. Some papers are put 

 ronized by subscribers who care mainly for fancy or 

 exhibition stock while others are favorites with such 

 a** are interested chiefly in breeds, valuable for their 

 useful products. Still others cater to the large and 



