258 PROGRESSIVE POULTRY CULTURE 



increasing class of people who are interested in breeds 

 noted for both fancy and utility qualities. 



It may be somewhat difficult, at first, to select the 

 best magazines for one's purpose, but after a little ex- 

 perience with several mediums, watching the sales 

 resulting from advertising in each, the advertiser can 

 readily decide which best answers his purpose. 



SEASONABLE ADVERTISING. 



The advertisements should be seasonable. While it 

 is always desirable to keep one's advertising going 

 continuously it is advantageous to vary the wording 

 according to the season and the special products for 

 sale at different times. 



During late winter and early spring readers may be 

 informed of the opportunities to obtain eggs for hatch- 

 ing. 



In early summer, after the breeding season is past, 

 the poultryman may wish to dispose of his old fowl 

 to make room for the young stock coming on. He 

 advertises accordingly. 



In late summer and early autumn there is a call for 

 exhibition stock. Cockerels for breeders and pullets 

 for layers are much in demand later in the fall. 



The producer makes known his readiness to supply 

 the demands of possible purchasers, through the adver- 

 tising columns of the papers patronized by these peo- 

 ple. When he has no special stock or product to dis- 

 pose of he uses his advertising space to keep his poultry 

 plant in the remembrance of people who may wish to 

 purchase its products later. 



SIZE OF ADVERTISEMENT. 



The space to be used for an advertisement depends 

 upon the quality and quantity of the products to be 

 offered for sale, the nature of the proposition to be 

 made and the funds available for advertising. 



The producer does well to begin with a small ad- 

 vertisement, which may prove to be sufficient for his 



