260 PROGRESSIVE POULTRY CULTURE 



ANSWERING INQUIRIES. 



The advertising in the newspaper is only a begin- 

 ning. Inquiries should be personally answered by let- 

 ters giving prices and terms, and circulars, catalogs 

 or booklets, explaining completely the particular points 

 of the products offerred for sale and the advatages of 

 their purchase. 



If the letter be typewritten the circular may well be 

 printed in type-writer type or produced by manifolding 

 a type-written letter. 



If a booklet or catalog is used it should be carefully 

 prepared, neatly, clearly and attractively printed and 

 if possible illustrated with cuts of the poultry plant, 

 of prize birds, etc., to help induce the reader to be- 

 come a purchaser. 



For the correspondence attractive letter-heads 

 should be used which will futher advertise the business. 

 All correspondence with inquiring parties should be 

 prompt, persuasive and to the point. Courteousness 

 in expression, correctness in grammar and spelling, 

 and clearness in writing as well as meaning, are char* 

 cateristics that will count in making sales to corres- 

 pondents. 



Reference to a local bank or other financial institu- 

 tion will conduce to confidence in the business stand- 

 ing of the advertiser. 



If the first letter and accompanying printed matter 

 fail to win an order or secure further inquiry, another 

 letter may be sent, politely emphasizing the desira- 

 bility of the correspondent becoming a purchaser. 



Some advertisers "follow up" the inquirer with suc- 

 cessive letters until an order is secured or the case ap- 

 pears hopeless. Others continue to send letters even 

 after the addressee lies silent in the grave. 



FILLING ORDERS. 



The advertising is continued by the appearance and 

 quality of the stock or product selected to fill the 

 orders which are received. 



