BUSINESS PRINCIPLES INVOLVED. 469 



Forest officials entrusted with the sale of produce should 

 have either mercantile experience, or endeavour to acquire it 

 to a sufficient extent. Exactness in carrying out departmental 

 orders and routine will not suffice here, for this is not by any 

 means all that is needful for a commercial mental-outfit. 

 Active and intelligent intercourse with the world, especially in 

 all industrial and mercantile questions, observation of all 

 causes which affect the market for his own produce, persistent 

 endeavours to detect all precursors of trade, to weigh accurately 

 the importance of all intervening occurrences and to form 

 correct decisions after considering all these circumstances 

 only habits such as these make a successful trader. 



2. Genuine Good*, and full We'ujht and Measure. 



All solid mercantile success is founded on the, genuineness 

 of the goods offered for sale, and on giving the purchasers good 

 weight and measure. Genuine goods are those that are equal 

 to the description given of them by the seller. Every wood 

 assortment should contain only pieces of wood, which are thus 

 classified correctly. Every offer of inferior wood, every con- 

 cealment of defects and damage in timber, every classification 

 of pieces above their proper class, and so forth, impairs their 

 genuineness. Wood should therefore be exposed for sale so 

 that every would-be purchaser may ascertain its quality easily. 

 In a similar way, full measure should be given in firewood 

 stacks, and a thorough understanding arrived at as to the 

 sale-measurements of logs, in order to maintain a good credit 

 with purchasers. 



A most careful assortment in accordance with prices inspires 

 purchasers with confidence. With the same end in view, the 

 price-tariff also should be compiled most carefully in accordance 

 with the real value of the wood-assortments. Above all, timber 

 should be classed carefully as regards its quality, and a forester 

 should give no cause for a report that he sells half-rotten or 

 inferior material as good timber. He should take great care 

 not to mix inferior wood with good material, hoping thus to 

 obtain a better sale for the former. 



It is now about time to secure uniformity in all wood 



