BUSINESS PRINCIPLES INVOLVED. 479 



for the time being for agricultural purposes, the cost of trans- 

 port will be increased, and the price of the wood consequently 

 falls. In fixing the date for the removal of the wood, the 

 forester should respect general departmental orders ; in carry- 

 ing them out he should be very lenient and consider the 

 nature of the roads, that in some cases sand does not bind in 

 winter, or other roads are too wet for use except during frost, 

 or after dry summer weather ; that in the case of water- 

 carriage the logs cannot always be floated or rafted at a fixed 

 time, and that country people prefer to work at wood-transport 

 before the hay is mown, or after the corn has been harvested. 

 If all the wood has been brought out of the forest, silvicultural 

 rules will not intervene to hurry on the removal of the wood 

 from the road-side. 



10. Advertising Sales. 



It has been remarked already, that competition at sales is 

 improved greatly by judicious and timely advertisement. As 

 no petty dealer is afraid of the expense involved in bringing 

 his goods to the notice of consumers, and wholesale producers 

 often spend immense sums in this way with good results ; 

 it cannot be doubted that in forestry, judiciously advertising 

 timber- sales must have an important bearing on their financial 

 results. Too great economy in this matter certainly will entail 

 loss. 



It should, however, be understood clearly, that no allusion 

 is here intended to puffing advertisements, which are more 

 calculated to excite mistrust than to stimulate purchasers. 

 The advertising medium should be chosen much more carefully 

 than is usually the case. Here is meant not only advertising 

 in the public press, but also the despatch to large dealers, and 

 other persons interested in the sales, of printed notices giving 

 sufficient details of the sale-lots. 



AVherever large numbers of logs are sold yearly and there 

 is a more or less extensive demand for them, the timber-trade 

 may reasonably expect to be informed by notices published 

 beforehand, what woods and felling-areas will be taken in 

 hand, and what will be their probable yield, so that timber- 

 merchants may undertake contracts and make other prepara- 



