/^i4Md ^ dfiiit/et. L 



It's a pretty good idea (now that the lumber mills in 

 the Southern Cypress Mfrs. Assn. are identifying every 



CYPRESS BOARD THEY SAW) tO MENTION TO YOUR LUMBER 

 DEALER, CONTRACTOR Or CARPENTER — and tO ASK YOUR 



ARCHITECT to SPECIFY — that your Cypress must be 



"TIDEWATER" CYPRESS 

 IDENTIFIED R Y 

 THIS TRADE-MARK 



Stamped in the End of Every Piece 



or APPLIED TO EVERT"BIJ]VDLE 



Trade MaRk Reg. U.S. PAT-CncE 



When a manufacturer places his imprint indelibly upon his product it evidences to the 

 consumer two factors of value which, together, are the sum total of all any buyer wants; 

 these factors are integrity of purpose and complete responsibility on the part of the 

 maker of the desired commodity. 



The above legally registered "Tidewater C5^press" trade-mark is 

 now YOUR INSURANCE POLICY of LUMBER QUALITY. 



It appears stamped mechanically into the end of EVERY board and timber of 



CYPRESS 



"THE WOOD 

 ETERNAL." 



Thoroughly dependable Cypress Flooring:, Siding:, Moulding: and Shing-les, 

 etc., which come in bundles, bear the same mark on EVERY BUNDLE. 



The legal right to apply this epoch-making symbol of STRICT RESPONSIBILITY IN 

 LUMBER MAKING AND SELLING is restricted to those Cypress mills which, by their 

 membership in the Southern Cypress Manufacturers' Association, attest their devotion 

 to its Principles of Service to the Consumer. Only mills cutting "Tidewater" Cypress 

 are eligible for membership. (Cypress which gi'ow.s too far inland is not equally noted for 

 the "Eternal," or decav-resisting, quality.) Only mills which subscribe to the Associa- 

 tion's standard of scrupulous care in Methods of MANUFACTURE, INTEGRITY OF 

 GRADING and ACCURACY OF COUNT can belong to the Association. These respon- 

 sible mills the Association now licenses to CERTIFY THEIR CYPRESS by applying the 

 registered trade-mark with their identifying number inserted, 



' BY THIS MARK YOU KNOW THAT 



IT'S CYPRESS. "THE WOOD ETER- 



NAL,"AXD WORTHY OF YOUR FAITH. 



IT IS WELL TO INSIST ON SEEING 



_ .„THIS TRADE-MARK ON EVERY 



TwoEMARKREG.uSPATO'notj ^^^^'^ ^^^^^^^ ^^ 'CY'PRESS." 



'7I1ADE M*"« Rto. U.S-P'^O'nMj 



L«t our ALL-ROUND HELPS DEPARTMENT ht-Ip YOU MORE^ Our entire resources are at your ser\-ic,- with Reliable Counsel. 



Southern Cypress Manufacturers' Association 



1251 HIBERNIA BANK BLDG.. NEW ORLEANS. LA., or 1251 HEARD NATIONAL BANK BLDG., JACKSONVILLE, FU. 



INSIST ON TRADE. MARKED CYPRESS AT YOUR LOCAL LUMBER DEALER'S. IF HE HASN'T IT. LET US Ki.OW. 



