DEVOTED TO HEESS ATS 33 HONEY, A]VI> HOME INTERESTS. 



Vol. VIII. 



MARCH 1, 1880. 



No. 3. 



i a. i. root, ) Published Monthly. 



Publisher and Proprietor, '• 



Medina, o. S Established in 1873. 



$1.00 Per Annum, In 



; 2 Copies for 81.90; 3 



i for $2.75; 5 for $4.00; 10 or 

 f more, 75e each. Single Number, 10c. 



4 terms: 



} Advance ; 



NOTES FROM THE BANNER APIARY. 



No. i. 



ADVERTISING IN LOCAL PAPERS, WRITING BEE-KEEp- 

 ING ARTICLES FOR THEM, ETC. 



?Tip|* URING the fore part of last season, one of our 

 JUm county papers contained my advertisement of 

 ■ — hives, section boxes, etc. July lat, the adver- 

 tisement of hives was discontinued, and my Italian 

 queen advertisement inserted in its place. I had 

 seen a little advice in some back number of Glean- 

 ings, in regard to advertising in local papers; the 

 writer ('twas Novice) said it didn't pay. If I had had 

 to pay the cash, I should not have entertained the 

 idea for a moment; but, during the leisure of the 

 long winter evenings, I had prepared a series of bee- 

 keeping articles, and, in exchange for these, the 

 editor gave me a two inch space from April until 

 Nov. This amount of advertising would have cost 

 me, in cash, about $ 10. I took pains in preparing 

 these articles; they were not copied from bee books 

 or papers, but .were mostly my productions; I com- 

 menced with "Bee-keeping as a Pursuit," and went 

 over the whole ground as faithfully as it is possible 

 to do in short newspaper articles; and then, for the 

 benefit of those who might wish to continue the 

 subject still farther, I gave the addresses of four 

 periodicals devoted to bee-culture. If these articles 

 had been prepared during the busy season, the adver- 

 tisingthat they brought would have been dear indeed. 



Now for the results. My local advertising brought 

 me just four customers, who purchased $21.65 worth 

 of hives, sections, queens, etc.; while, to my old cus- 

 tomers and to new customers that were brought to 

 me through the influence of my old customers I sold 

 hives and sections to the amount of $62.50. 



I presume the trouble is simply this; the circula- 

 tion of a county paper is, usually, not very large, 

 and among its readers there arc but few bee-keep- 

 ers. 



ADVERTISING IN GLEANINGS. 



GLEANiNGsfor July contained my flrsl ad. of Ital- 

 ian queens; and it was only a few days after receiv- 

 ing the number before orders began pouring in; 

 how I did work trying to increase my queen rearing 

 facilities so as to keep up with them! but it was of 

 no use, I had to send back some of the money. "It 

 came kind o' tough" though, to have to go to nay 

 book case, take out the little box in which I had 

 packed away the money, — saving it to make a pay- 

 ment on my farm — take out some of the nice, rust- 



ling bills, and send them back; but there was noth- 

 ing wrong about it, nothing unfair, nothing but 

 what I would wish to have a queen breeder do by 

 myself if he could not send queens as soon as I want- 

 ed them. But when the drouth in Aug. came, then 

 the orders began to "dry up" somewhat. During 

 Sept. and Oct., I was ahead of orders most of the 

 time; but when the season finally closed I had sold 

 every que en. 



Advertising in Gleanings, four months, cost me 

 $10.60, and brought me orders to the amount of 

 $167.19. 



MY IDEAS OP ADVERTISING. 



I would advertise in papers that are read mostly 

 by the class of people to whom I expected to sell. I 

 would have the heading to my advertisement in 

 clear, bold type; or, if I could think of some really 

 cute way of attracting attention, I might think that 

 was all right; but, in the main I would have my ad- 

 vertisement plain and straight forward, with but 

 little display. I know it is quite customary to exag- 

 gerate, but my advice would be "Don't;" if you 

 must exaggerate, do it in filling orders; that is, do a 

 little better by your customers than you have 

 agreed to. Although I have not had very much ex- 

 perience in advertising, I believe I have discovered 

 the secret of success, —hold your ear close while I 

 whisper it— Thereis no advertisement like a pleased 

 customer. W. Z. Hutchinson. 



Rogersville, Genesee Co., Mich. 



Friend II., I do not know whether yon are 

 a Christian by profession or not, but I do 

 know that yon are coming- very near to being 

 one in spirit. ''Blessed are the pure in 

 heart, for they shall see (Jod.' 1 Go on, and, 

 if you do not soon see God literally, yon must 

 soon feel his Loving presence in your heart. 

 as you practice and teacb others these glori- 

 ous precepts of his sacred word. I nave 

 wondered more than once, whether that 

 household, consisting of you two and the 

 little brown eyed strangers 4 tod has sent you, 

 was being builded on that solid rock. 



TOOLS. 



FOUND the following on a scrap of the 

 Mercantile Review: 



Some philosopher has somewhere defined man as 

 "a tool using animal." Certainly If this definition be 

 a correct one the American must be the most ad- 



