200 



THE CANADIAN HORTICULTURIST 



August, 1913 



The Canadian Horticulturist 



THE CANADIAN HORTICULTUfilST 

 AND BEEKEEPER 



with which hn« been incorporated 



The Cnnndlnn Bee Journal. 



Publuhad br The Hortieultiiral 



Publiahina Companr. LiMlt*d 



PKXICRBORO, ONTA.IIIO 



The Only Magazine* in Their Field in the 



Dominion 



Offioiai. Oroanh or the Ontakio and Qubbbc 



Fmurr GROWipa' Associaiions 



AKD OK The Ontakio Bkekeepers Assooiation 



H. B«oinoN CowAR, Hanasrine Dlreotor 



united states representatives 



81x3ckw,eijI/S special ARENCT 



Chlcaiio Office— People's Gas Building. 

 New York Office— 286 5th Avenue. 



1. The Canadian Hortlcnlturtet is Dnbllshed In 

 two editions on the 26th day of the month pre- 

 ceding date date of Issue. The ftmt edition Is 

 fcnown as The Canadian Horticulturist. It Is de- 

 voted exclusively to the horticultural Interests 

 of Canada. The second edition is known as The 

 Canadian Horticulturist and Beekeeper. In this 

 edition several paeee of matter appearing In the 

 first issue are replaoed hy an- eaual number of 

 pag«e of matter relating to the bee keeping In- 

 terests of Canada. 



2. Subscription iprioe of The Canadian Horti- 

 culturist in Oanato and Great Britain, 60 cents 

 a year; two years, $1.00, and of The Canadian 

 Horticulturist and Beekeper, $1.00 a year. CPor 

 United States and local subscriptione in Petei^ 

 boro (not called for at the Post Office), 25 cents 

 extra a year. Including postage. 



S. Eemittancea should be made by Poet Office 

 or Express Money Order, or Eeglstered Letter. 



4. The Law Is that enbsoribers to newapapens 

 are held responsible until all arrearages are 

 paid and their paper ordered to be dtooontinued. 



5. Change of Address— When, a change of adr 

 dress is ordered, both the old ajid the now ad- 

 dresses must be given. 



6. Advertising rates, ?1.41 an inch. Copy re- 

 ceived up to the 20th. Address all adrortlsdng 

 correspondence and copy to onr Advertlsiing 

 Manager, Peterboro. Ont. 



CIRCULATION STATEMENT 

 The following is a sworn statement of the net 

 paid cironlation of The Canadian HorticnlturiBt 

 for the year ending with December, 1912. The 

 figures given are exclusive of samples and spoiled 

 copies. Most months, including the sample cop- 

 ies from 13.000 to 15,000 copies of The Canadian 

 Horticulturist are mailed to people known to 

 be Interested In the growing of fruits, flowers 

 or vegetables. 



January, 1512 9,988 August, 1912 II.IW 



February, 1912.... 10,437 September, 1912... 10.997 



Sliaroh, 1912 lOLWT October, 3918 10,971 



April, 1912 11,788 November, 1912. . .11,162 



May, 1912 12jll2 December, 19121... 111,1)44 



June. IWa 10,946 



July, 1912 10,986 132,556 



Average each issue In 1M7, 6,627 

 " " " " IMS, 8.695 



" " " " 190«, 8,970 



" " " " 19U, 9.M7 



' " 1911, 9.541 



" 1912. 11.0.S7 



July. 1913 12,24(5 



Sworn detailed etatemente will be mailed 

 nipon application. 



OUR GUARANTEE 



We guarantee that every advertiser In this issue 

 is reliable. We are able to do this because the 

 advertising columns of The Canadinn Horticul- 

 turist are aa carefully edited as the reading 

 columns, and because to protect our readers we 

 turn away all unscrupnlouB advertisers. Should 

 any advertiser herein deal dishonestly with any 

 subscriber, we will make good the amount of 

 his loss, provided such transaction occurs with 

 In one month from daAe of this ireue. that it is 

 reported to u» within a. week of Its occurrence, 

 and that we find the facta to be as stated. It 

 is a condition of this contract that in writing to 

 advertisers you state: "1 saw your advertisememt 

 in The Canadian Horticulturist." 



BoKuee shall not ply their trade at the exipenee 

 of our subscribers, who are our friends, through 

 the medium of these columns; but we shall not 

 attempt to adjust trifling disputes between «nb- 

 eoribers and honourable business men who adr 

 vertlse, nor pay the debts of honest bankrupt*. 



Oonanunlcations should be addressed 



TBB OAHADUlN Ha ETICTTi yrTrUIST. 



FsmtBOBO, am. 



™wmWtWWIWlMWl^WcSwW™ 



EDITORIAL 



m 



MISTAKES IN MARKETING 



In nineteen hundred and twelve there was 

 a fairly larg:e crop of peaches on the 

 Pacific Coast, for which the only available 

 market was Alberta, Calfirary being- the 

 chief distributing point. With commend- 

 able enterprise those who had charg-e of the 

 selling- of the peaches visited the large 

 wholesale merchants in Alberta and sold a 

 fair proportion of the crop at a stated 

 price. As the season advanced, it develop- 

 ed that there was still a considerable sur- 

 plus for sale in the hands of the growers. 

 The selling agents made their mistake in 

 the sale of this surplus, if indeed so mild 

 a term as "mistake" can be applied to the 

 transaction. 



With the full knowledge that the whole- 

 sale merchants had bought all that thev 

 considered it discreet to buy, they still took 

 this surplus fruit and shipped it to other 

 merchants in the same market, on con- 

 signment. The fruit, of course, could 

 only be sold at prices lower than that 

 which was held by the other dealers and, 

 as a consequence, the market generally 

 was badly demoralized. Surely' it was only 

 a matter of common honesty on the part 

 of the peach growers to protect the men 

 who had bought outright and at a fixed 

 price earlier in the season. In all proba- 

 bility, the growers will have plentv of op- 

 portunity to reflect on their mistake when 

 thev again try to dispose of the crop at 

 fixed prices. 



Another instance : A cooperative associa- 

 tion in Ontario, putting un a splendid 

 brand of fruit, shipned to the north-west 

 and sold largelv early in the season at a 

 fixed price. Thev still found themselves 

 with several thousand barrels unsold. 

 These thev stored at a convenient selling 

 point in the north-west, and during the 

 selling season they were disposed of at 

 whatever price thev would bring, iii di- 

 rect competition with their own fruit in 

 the hands of those who had bought out- 

 'icrht. As a matter of record the prices in 

 February and March were lower than tlie 

 prices paid by the dealers for the same 

 "-rade of apples in October, and this lower- 

 ing of the price was largely the result of 

 the surplus fruit thrown indiscriminatelv 

 on the market by the agents of the growers. 



One more instance, this time from Aber- 

 deen, Scotland. When urged to buy the 

 apples of a cooperative association, one of 

 the largest firms replied: 



"As a rule I have found that ^the co- 

 "onerative societies hold their prices so 

 "hitrh at the opening of the season that 

 "business has been quite impossible, and 

 "then what surprises me all the more is 

 "that later on in the season. I can usually 

 "buv the packing of the same cooperative 

 "societies on one or other of the largest 

 "markets at a great reduction. If co- 

 "operativc associations wish to develop a 

 "regular trade, then it is unwise to pre- 

 "tend inflated values because they imagine 

 "that when thev get an inquirv thev have 

 "a man on the line who must buy." 



WTiat mip-ht have been but was not done 

 in the peach deal and apple deal here not- 

 ed was to have re-embursed the merchants 

 with the difference between the slaughter 

 price of the surplus and the fixed price at 

 which they sold frtiit to these merchants 

 earlier in the season. Unless fruit grow- 



ers are willing to deal upon these terms 

 there appears to be little chance of confid- 

 ence developing between producer and 

 merchant — as long as practices, such as 

 those recorded, are continued. The cen- 

 tral selling agencies that have been form- 

 ed by the local organization should bear 

 these conditions in mind and build up the 

 confidence of the trade by striving for 

 their removal. 



OUB WILD FLOWEfiS 



True lovers of nature cannot but view 

 with regret the rapid disappearance of 

 many of our wild flowers. Unaided by the 

 hand of man, nature has given to these pro- 

 ducts of her art a charm that is all her 

 own. In what more delightful way could 

 one spend an afternoon than by strolling 

 through the shady woodland aisles, and in 

 her perfumed jewels in their mossy set- 

 tings, see nature at her best. 



Against the onward march of civilization 

 nature has had to give way. The wild flow- 

 ers that were once so plentiful are rapidly 

 disappearing. Our woodlands have become 

 the grazing grounds of cattle or have been 

 turned into parks. Probably the former 

 practice has been responsible more than 

 any other for the destruction of the wild 

 flowers. Woodlands are of little or no value 

 as pasture and for the conservation of our 

 forest wealth, cattle should not be allowed 

 to graze in wood lots. 



In the management of our parks more 

 attention should be paid to the preservation 

 of the wild flowers. Every effort should be 

 made to introduce the once profuse flowers 

 that are now so conspicuous by their ab- 

 sence. Some varieties are now almost ex- 

 tinct. The Ontario Horticultural Associa- 

 tion might well devote attention to their 

 preservation. 



ADVERTISING THE APPLE 



Fruit growers have recognized that if •he 

 buying public is to be con\'inced of the 

 importance of the apple, both as a food 

 and a table delicacy, constant and judicious 

 advertising is necessary. Just how to ob- 

 tain the money necessary to finance an 

 advertising campaign, and in such a man- 

 ner that those who would derive the great- 

 est benefit from such advertising would 

 bear the larger share of the burden, has 

 been a knotty problem. 



The Advertising Committee of the Nat- 

 ional Apple Shippers' Association in the 

 United States has evolved a unique solu- 

 tion to the difficulty, which promises to 

 meet with considerable success. In brief, 

 it is the "Stamp Plan." The committee 

 are to issue stamps of one and two cent 

 denominations, which will be purchased by 

 the shippers and placed on the packages 

 of fruit, a one cent stamp being placed on a 

 box and a two cent stamp on a barrel. Thus 

 the man who has one hundred packages to 

 ship will buy one hundred stamps, pay- 

 ing in direct proportion to the amount of 

 fruit shipped and in direct proportion to 

 the benefit which will accrue to him from 

 the advertising. 



These stamps will be sold by the Equit- 

 able Mortgage and Trust Company of Bal- 

 timore, through the many banks throughout 

 the country which act as its agents. The 

 funds received will then be placed to tTie 

 credit of the Advertising Committee. Ex- 

 perts in advertising are to be retained and 

 an extensive educational campaign carried 

 on. 



