October, 1913. 



THE CANADIAN HORTICULTURIST 



239 



S< Cf.'.l .', -:: :d Storago i. 



rorvwmrtjioq Co. Ltil. 



PRMRVe BRAND 



A SampU of the Peaches Shipped by the St. Catharines Cold Storage a>d Forwarding Co. 



The Value of Attractive Fruit Labels 



E. H. Wartman, Dominion Fruit Inspector, Montreal, Que. 



We are living in an age of art and 

 technicalities in our fruit trade. The 

 descriptive labels on our beautiful fruits 

 have become known as "Trade Marks," 

 well established and bringing wealth to 

 the owner who has been honest in all his 

 representations. The old black stencil 

 on anything so beautiful and tender and 

 inviting as fruits seems rather out of 

 place in the twentieth century. The plain 

 black may be suitable for boxes of bolts 

 or kegs of nails or molasses casks or a 

 hearse, but surely it is too dead a color 

 and unsightly on fruits or flowers. 



Nothing, in my mind, is better for 

 fruit packages than a bright descriptive 

 I-ibel on the contents. Where the colors 

 of the fruits, are bright red, yellow or 

 green, let these colors be very prom- 

 inent on the packages which will rapidly 

 develoD n trade that will be lasting. The 

 beautiful labels on oranges and lemons 

 from Spain, Italv and Greece, are par- 

 ticularly attractive. When sixty to 

 eighty thousand of these packages are 

 unloaded from one steamer into steam- 

 ship sheds in Montreal and piled up re- 

 eularly, one is struck with the beauty of 

 the picture. 



From Florida, the West Indies, West 

 and South West Oregon, Idaho, Califor- 

 nia, Washington and British Colum- 

 bia, we also see beautiful descriptive 

 labels. Many carloads of California 

 fruits go through Montreal for Glasgow, 

 and when piled in sheds look very attrac- 

 tive. One California firm, A. Black, of 

 Santa Clara, has labels phenomenally 

 beautiful ; so much so that one would 

 really think the fruits pictured thereon 

 were real specimens of green or yellow 

 or blue plums and yellow or green pears. 



Our large dealers in many cities in 

 Canada have large show windows to 

 accommodate a half car of these fruits. 

 The labels make, in connection with 

 these displays, a very attractive show- 

 ing. Those who have seen such displays 

 have carried away in their minds the.se 



indelible impressions — in fact they have 

 declared them simply beautiful. 



To design a really attractive label may 

 take some time and study, but when ac- 

 complished it is a stepping stone to for- 

 tune. What shall I say about boxes and 

 barrels of our own grown fruits stencilled 

 in black? No pains are taken in putting 

 on the label. It is simply a blotted or 

 smeared lot of letters hardly readable. 

 This kind of marketing is no credit to 

 any shipper. Some, however, have clean 

 cut stencils accompanied by some nicely 

 cut figure, such as a cluster of fruit or 

 a beaver or three stars. These may be 

 very good for the coarser packages. 



Our fruits when well matured and 

 uniform in grading are worthy of the 

 most artistic labels that man can de- 

 vise. There are many of this character 

 in use to-day, yet there should be many 

 more beautifully designed labels placed 

 on our Canadian fruits that are sent to 

 many lands. 



With sweet cherries I have found that 

 two sprayings of lime-sulphur is a sure 

 preventative of rot. With pejaches I 

 find that one spraying with lime-sulphur 

 while the trees are dormant is sufficient. 

 L. Wolverton, Grimsby, Ont. 



Pears for Planting 



Prof. J. W. Crow, O.A.C., Gaelph 



There is an increasing demand for 

 pears. This fruit, under intelligent 



management, offers as good opportunities 

 for profit as any other tree fruit, but in 

 the past the culture of the pear has been 

 sadly neglected except in one or two 

 localities. The best money variety is 

 Bartlett. The market for it is in On- 

 tario and eastern towns and cities and 

 in the north-west. Canning factories 

 also take care of large quantities. 



Under skilful management, Clapp's 

 Favorite would be a desirable commer- 

 cial variety. It blights rather badly, and 

 is, moreover, a variety which is in good 

 condition for only a short time after 

 picking. It requires to be marketed 

 immediately. It is earlier than Bart- 

 lett and valuable on that account. Of 

 the varieties which come after Bartlett, 

 there are very few of value. Kieffer is 

 more widely grown than any other, and 

 the principal market outside of the ex- 

 port trade is with the canneries. It 

 blights less than most varieties, but any- 

 one undertaking pear culture would do 

 better to take the two varieties men- 

 tioned previously, and by giving proper 

 attention to blight control good success 

 can be attained. 



The Roadside Problem 

 Discussed 



James Sackville, BewdUy, Ont. 



That was a most interesting article, 

 "The Roadside Problem," which ap- 

 peared in the May number of The Can- 

 adian Horticulturist. Let any one ob- 

 serve, as they ride through the country, 

 the number of trees that are infested 

 with these pests, tent caterpillars. While 

 they are allowed to propagate undis- 

 turbed on such an immense scale, it is 

 almost impossible for the progressive 

 fruit grower to successfully combat 

 these enemies. 



The writer says: "It is the farmer's 



Orchard Scene, Knob Hill District, Aimstrong, B.C. 



The thirty-acre orchard of Mr. W. 8. Burnette may b<' seen and in the foreeround 



Petar's fruit ajid chicken ranch. 



Mr. E. I. 



