336 



MANAGEMENT 



OUTGOING MONEY OR SUPPLIES PURCHASED 



NOTE. Two sheets similar to the above can be ruled for each month in the 

 year. One sheet each month to be used for incoming money and the other for out- 

 going money. They can be made long enough to accommodate the number of trans- 

 actions for the month. At the end of the year these sheets can be bound together to 

 make a permanent record. 



SECURING BUSINESS 



As a rule, it is unnecessary for the small poultry keeper to 

 advertise in order to dispose of his products, yet he should 

 thoroughly understand the possibilities and advantages of 

 advertising. Large business enterprises owe their success 

 chiefly to the fact that the public became acquainted with 

 the character of their production. The poultry keeper may 

 start with only five to ten birds; as his plant grows, and 

 productions increase, it may be well for him to do a little 

 advertising in order to secure higher selling prices. In com- 

 mercial poultry raising, extensive advertising is profitable 

 only when there is a heavy stock on hand and the product 

 is particularly valuable. Advertising of exhibition poultry 

 pays well, but to advertise market poultry for sale is rarely 

 profitable. 



WAYS OF ADVERTISING 



There are various ways of advertising, but most of them 

 are expensive. With a small flock, an advertisement in the 

 local newspapers is usually sufficient. Sometimes it may be 

 worth while to advertise in prominent newspapers or period- 



