February, 1914 



THE CANADIAN HORTICULTURIST 



43 



in every respect as British Columbia. But 

 we are not producing or packing the quan- 

 tity of good fruit that British Columbia is. 

 To retain a fair part of the northwest mar- 

 ket we have got to put up a higher grade 

 of fruit in a better package than the bar- 

 rel. For what quality is it that sells am 

 article? Its appearance? In the majority 

 of cases, yes. Thus it is the color of the 

 fruit, the perfect grading and the appear- 

 ance of the package that are the main fac- 

 tors in selling western grown fruit. Further, 

 people have come to know that they can 

 rely on fruit from the west. They know 

 that when they buy a box of apples from 

 British Columbia or the western states that 

 the fruit will be practically the same 

 throughout the box. It is honestly packed. 

 If it is marked No. 1 it really is No. 1. If 

 they could rely on Ontario fruit the same 

 way it would meam thousands of dollars to 

 the apple growers of this province. 



It is said that Ontario fruit is preferred 

 in the northwest on account of better dessert 

 and cooking quality. It is preferred, but it 

 does not sell fruit because of the several 

 reasons already outlined — appearance of 

 fruit, appearance of package, and honesty 

 of packing, as compared to western ap- 

 ples. 



In the Winnipeg Tribune for November 

 29, 1913, western jobbers are quoted as say- 

 ing "that the American fruit is the best 

 seller because it is better sorted and packed 

 and that Ontario can recapture the western 

 market and drive out American competitive 

 fruits as soon as it standarizes its product 

 and overcomes the efFects on the western- 

 ers of past carelessness and dishonesty in 

 packing." 



WHAT MUST HE DONE 



And so, as I have already intimated, if 



wp r\rc going to build up a market for our 



fruit in the Canadian northwest, we have 

 got to produce a higher grade of fruit as to 

 color and freedom from blemishes ; we have 

 got to put up an honest pack, and we have 

 got to use the western package — the box. 

 For though a few of the western towns still 

 prefer the barrel, amd there will doubtless 

 l5e a market for barreled fruit for many 

 years to come, yet the box is coming into 

 greater favor. It is a handier package and 

 — -it has a reputation. The barrel has lost 

 its if ever it had one. And further, though 

 the day of high prices for box-packed ap- 

 ples is probably gone forever, this fact in 

 itself brings the box-packed apples in more 

 direct competition with barrel-packed fruit. 

 The result is that the market for barreled 

 fruit will become more and more restricted 

 each year and there will be a demand for 

 larger and larger quantities of boxed fruit. 

 The fact is evident and we must accept it. 



MUST HAVE AN HONEST PACK 



Then as to an honest pack. We have got 

 to produce it, that's all. We are not com- 

 peting with British Columbia until we do. 

 We are simply out of the competition. And 

 here again the argument is all for the box 

 package. Here is an extract from a west- 

 ern paper. "Barrels are going out of fash- 

 ion. The demand for them is giving place 

 to the demand for the boxed product." The 

 barrels encourage carelessness in grading 

 for quality and size. It has been the pack- 

 age not so much of inferior grades of ap- 

 ples, as ungraded apples. Let the top and 

 the bottom of the barrel be nicely "faced" 

 and the space between invites ungraded 

 fruit. The box, on the contrary, requires 

 close grading for size, as the apples must 

 be uniform to pack properly. This close 

 grading further insures that all blemished 

 fruit will be found and culled out. The box 

 then does not encourage improper grading. 



Douglas Gardens 



OAKVILLE, ONT. 



Our Spring 



(1914) 



Planting List 



Is now ready for mailing 

 A copy will be sent promptly on application 



Early orders from our list are re- 

 spectfully solicited. It is almost cer- 

 tain that there will not be sufficient 

 plants this year to go around. Early 

 orders will save • disappointment. 



The newer Snapdragons (Antirrhin- 

 ums) give much satisfaction and they 

 should be in all gardens. We shall 

 have a limited number of the new 

 Silver Pink, which is especially fine. 



Our China Asters and Stocks are 

 also of high quality. 



JOHN CAVERS 



Make Your 



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With a Goulds Reli- 

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Spraying i8 uselifle unless It is done effectively. Every 

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