THE CANADIAN HORTIC ULTU R T S T 



March, 1914. 



The Canadian Horticulturist ^^^ssiiis^^^^^^^is^ 



rOMBINKC WITH 



THE CANADIAN HORTICULTURIST 

 AND BEEKEEPER 



with which hni been Incorporated 



The Canadian Bee Journal. 



Publi«hed br The Horticultural 



Publithinc Company, Limited 



PKTKKBORO, ONTA-RIO 



The Only Magazine* in Their Field in the 



Dominion 



Ofkicial Organs ok thk Ontario and Quebec 



PRurr Growers' Associations 



and ok Thk Ontario Bekkkepers' Association 



H. Bronson Cowan Managing Director 



REPRESENTATIVES 



UNITED STATES 

 STOOKWELL'S SPECIAL AGENCY. 

 Chicago Office— People's Gas Building. 

 New York Office— 286 5th Avenue, 



GREAT BRITAIN 

 W. A. Mount Stephen. :! Rejjent St.. London. S.M'. 



1. The Canadian Horticnltnrlst ia published in 

 two editione on the 25th daT of the month pre- 

 ceding date of issue. The first edition le known 

 aa The Canadian Horticulturist. It is devoted 

 exclusively to the horticultural interests of 

 Canada. The second edition is known aa The 

 Canadian Horticulturist and Beekeeper. In this 

 edition aereral pafres of matter appearlnp in the 

 first Issue are replaced by an equal number of 

 paffcs of matter relating to the bee-keepine In- 

 terests of Canada. 



2. Siibsoription price of The Canadian Horti- 

 culturist In Canada and Great Britain. 60 cents 

 a year; two years. $100, and of The Oanadian 

 Horticulturist and Beekeeper. 151 00 a year. For 

 United States and local subscriptions in Peter- 

 boro (not called for at the Poet Office) 25 cents 

 extra a year, Inoltidinir postage. 



3. Bemittances should be made by Post Office 

 or Express Money Order, or registered Letter. 



i. The Law la that Bubscribers to newepapere 

 are held responsible until all arrearages are 

 paid and their paper ordered to be discontinued. 



5. Change of Address— When a change of ad 

 drees is ordered, both the old and the new ad- 

 dresses must be given. 



6. Advertising rates. $1.40 an Inch. Oopy 

 received up to the 20th. Address all advertising 

 correspondence and oopy to our Advertising 

 Manager, Poterboro. Ont. 



CIRCULATION STATEMENT 

 The following is a sworn statement of the net 

 paid circulation of The Canadian Horticulturist 

 for the year ending with December, 1911. The 

 figures glyen are exclusive of samples and spoiled 

 copies. Most months, including the sample coll- 

 ies, from 13,000 to 15.000 copies of The Canadian 

 Horticulturist are mailed to people kuown to 

 be interested in the growing of fmits, flowers 

 or vegetables, 



January, 1913 ...11.570 August. 1913 12,675 



February. 1913 ...11.550 September. 1913 ...13.729 



March, 1913 11,209 October, 1913 13.778 



April, 1915 11,970 November, 1913 ..,12.967 



May, 1913 12.368 December, 1913 ...13,233 



June, 1913 12.618 



July, 1913 12,626 Total 150,293 



Average each issue In H«7, «.827 

 " " 1913. 12,524 



Sworn detailed statements will be mailed 

 upon appUoation. 



OUR GUARANTEE 



We guarantee that every advertiser in this 

 issue is reliable. We are able to do this because 

 the advertising columns of The Oanadian Hor- 

 ticulturist are as carefully edited as the read- 

 ing columns, and because to protect our readers 

 we turn away all unscrupulous advertisers. 

 Should any advertiser herein deal dishonestly 

 with any subscriber, we will make good the 

 amount of his loss, provided such transaction 

 occurs within one month from date of this issue, 

 that it is reported to us within a week of its 

 occurrence, and that we find the facta to be as 

 stated. It is a condition of this contract that in 

 writing to advertisers you state: "I saw your 

 advertisement in The Oanadian Horticulturist." 



Rogues shall not ply their trade at the expense 

 of our subscribers, who are our friends, through 

 the medium of these columns: but we shall not 

 attempt to adjust trifling disputes beween sub- 

 scribers and honourable business men who ad- 

 vertise, nor pay the debts of honest bankrupts. 



Communications should be addressed 



THE OANADIAN HORTICULTCTKiBT. 



PETBEBOEO. OUT 



^ EDITORIAL i 



BH BS 



SELLING FRUIT BY POST 



The introduction into Canada, although 

 as yet only on a very restricted scale, of 

 th*" system of parcels post, adds inter- 

 est to a postal arrangement now in 

 force in New Zealand. In New Zealand the 

 government has a post and telegraph de- 

 partment. The railways arc publicly own- 

 ed. The government has made arrange- 

 ments by means of which lists of the dif- 

 ferent fruit growers' associations partici- 

 pating in the scheme are posted in the vari- 

 ous post offices. The lists include the price 

 lists for the various sized packages of fruit 

 offered for sale. 



The purchaser on paying four cents to 

 the local post master, is supplied with a 

 stamped coupon. Having decided with 

 which association he will place, his order, 

 he writes the address of the fruit growers' 

 associatiom on the stamped side of the cou- 

 pon ; then on the lower portion of the re- 

 verse side he fills in his order. He then 

 hands to the postmaster the coupon, togeth- 

 er with a postal note for the amount of the 

 purchase price of the fruit plus the neces- 

 sary carrying charges, as set out in the re- 

 gulations. Thus, he prepays for the fruit 

 and the postal charges. The postmaster 

 then forwards the order to the fruit grow- 

 ers' association, the four cents covering the 

 charge for forwarding the order. 



When the secretary of the association re- 

 ceives the order he forwards the fruit, and 

 then fills in the top portion of the coupon 

 and sends it into the post office from which 

 it was delivered, where it is retained as a 

 receipt for six months. Cases of fruit must 

 be delivered by the vendor at a railway sta- 

 tion or at a wharf served by a steamer 

 having contract with the railway depart- 

 ment. House to house delivery of the fruit 

 is undertaken at places where the railway 

 department has a cartage contract. 



The post office acts as agent for the buy- 

 er only and therefore assumes no respon- 

 sibility with reference to the quantity, qual- 

 ity or condition of the supplies, nor for any 

 delays that may arise in execution. In 

 sending fruit forward shippers are permit- 

 ted to bulk the individual parcels that go 

 to the same destination. 



The New Zealand system has been in 

 operation only a few months. Should it 

 prove successful it ultimately may mean 

 much to Canadian fruit growers. 



THE JORDAN STATION 



For years The Canadian Horticulturist has 

 contended that the Jordan Harbor Experi- 

 ment Station should be devoted principally 

 to the advancement of the tender fruit and 

 vegetable interests. Situated, as it is, in 

 the heart of the only tender fruit district in 

 Eastern Canada, it is largely a waste of 

 time, opportunity, and money to conduct 

 experiments at this station with the more 

 hardy varieties of fruit, which might be 

 conducted to even better advantage in other 

 sections of the province. 



The addition of a number of experienced 

 fruit growers to the advisori- board of the 

 station has already tended to effect an im- 

 provement in the management of the sta- 

 tion. We understand that it is their desire 

 that the land at the station shall be re- 

 served chiefly for plant breeding and var- 

 iety experiments. If this is the case, the 



provincial Minister of Agriculture may rest 

 assured that if a move in this direction is 

 decide<i upon' it will meet wth the hearty 

 approval of all those most interested in 

 the success of the station. Most of the ex- 

 periments that have been conducted in 

 apple culture might better be carried out at 

 other points in the province. Ontario has 

 an opportunity to make the Experiment 

 Station at Jordan Harbor one of the most 

 noted on the continent. 



"BIG BUSINESS" 



This is the age of "Big Business." In 

 every line of industry we see mergers and 

 combines being formed. Nor are such 

 combinations unnatural. Centralization 

 means economy ; and economy means 

 greater profits. 



The fruit growing industry has not been 

 exempt from the centralization idea. From 

 small beginnings we have seen a large 

 number of cooperative associations spring 

 up in the various fruit growing sections 

 of Canada. The tendency is towards still 

 greater centralization. In Nova Scotia, 

 upwards of thirty cooperative societies 

 have combined to buy supplies and sell 

 fruit through a central organization. In 

 the Okanagan Valley, B.C., the various 

 local fruit unions have formed a central 

 selling agency. Within the past year 

 twenty-four Fruit Growers' Associations in 

 Ontario have organized a similar selling 

 organization. 



This is as it should be. In the Anna- 

 polis Valley previous to the formation of 

 the "United Fruit Companies," the various 

 associations were in competition with one 

 another. Now all fruit is sold on the same 

 basis and the growers' returns are increas- 

 ed. At the same time the consumer has 

 mit paid any more than formerly because 

 the large number of agents and dealers 

 who before handled the crop are not now 

 necessary. 



The formation of these central agencies 

 has meant that each separate association 

 could do away with its own selling de- 

 partment. As a result, greater economy 

 and uniformity in methods have been pos- 

 sible. Fruit growing needs "Big Busi- 

 ness" methods as much as do other of our 

 important industries. The orgajiization of 

 central associations is in harmony with 

 the trend of the times. 



Elsewhere in this issue appears a refer- 

 ence to the splendid work that has been ac- 

 complished in the Dominion Capital by the 

 officers of the Ottawa Flower Guild, in- 

 cluding those two well-known enthusiasts, 

 Messrs. R. B. Whyte and W. T. Macoun. 

 The gratifying results that have attended 

 the work of the Guild afford inspiration for 

 the growing number of enthusiasts who are 

 advancing similar work in other towns and 

 cities throughout Canada. In Ottawa thou- 

 sands of children have been led to take a 

 deep interest in horticulture through the 

 efforts of the Flower Guild. Similar me- 

 thods followed in other cities should b<^ 

 attended with equal results. Societies that 

 are thinking of conducting this work this 

 vear will be able to obtain much helpful 

 information by writing to the officers of the 

 Ottawa Flower Guild for particulars re- 

 garding their methods. 



The strenuous opposition that has been 

 raised to the efforts of the members of th'P 

 Ontario Vegetable Growers' Association to 

 cooperate in the purchasing of supplies has 

 not dampened, apparently, the determina- 

 tion of the officers of the association to 



