May, 1914 



THE CANADIAN HORTICULTURIST 



XI. 



Where 

 does it 

 go? 



is the most important ques- 

 tion that should be asked, 

 concerning the circulation of 

 any magazine. 



It's far more telling from the 

 advertising standpoint than 

 the question " How Many ? " 



It's quality rather than quan- 

 tity that counts every time. 



The 



Canadian 



Horticulturist 



offers a high quality service 

 to advertisers. It enters the 

 homes of Canadian fruit grow- 

 ers and beekeepers, who are 

 acknowledged to be the 

 wealthy and progressive rural 

 people of Canada. 



When 

 Making 

 Your Plans 



for next year, why not decide 

 to include it ? 



"Ask and ye shall receive" 

 detailed circulation statement 

 and all other information at 

 our disposal. 



The Canadian 

 Horticulturist 



PETERBORO, ONT. 



to have it become law, among the number 

 being- Toronto, Hamilton, St. Catharines, 

 London, Sault Ste. Marie, Sarnia and God- 

 orich, while several municipal councils have 

 also sent in their approval. 



The first clause of the Bill relative to 

 navigation companies has been included in 

 the Consolidated Railway Act, but the re- 

 maining clauses will come before the House 

 again. ' 



How Apples arc Sold in Great 

 Britain 



Special Correspoidcnt of the Canadian HorticDltnrist 



In the fruit sales rooms of Great Britain 

 a catalogue is made, generally about 

 twenty or thirty barrels going to the lot, 

 each lot of course being numbered. In a 

 straight line of fruit, one may often see 

 twenty or thirty lots of the same class of 

 goods, but in a mixed lot various kinds 

 are sold together in lots of twenty or 

 more different kinds of apples. These mix- 

 ed lots are not over popular with the buy- 

 ers and growers should avoid mixtures as 

 far as possible. On no account put two 

 kinds of apples in the same barrel. 



Out of each lot, or run of lots, of similar 

 stuff, appearing on the catalogue, one or 

 sometimes two sample barrels are sent up 

 to the saleroom and each one is shot out 

 for the inspection of the buyers as the 

 previous lot is being bid for, so that all 

 may see the quality of the goods all the 

 way through. To save time the samples 

 come up the hoist virith the heads of the 

 barrels knocked off, and are immediately 

 turned right out into big baskets. At the 

 end of the sale all the samples are sold 

 together as one lot, and often at a very 

 much lower price than the bulk has made, 

 owing to their having been turned out. As 

 soon as a buyer has bought all he wants 

 he obtains an order from the office for the 

 delivery of his goods in the usual way and 

 is generally allowed a bare week in which 

 to settle, the brokers naturally being very 

 strict on the point of credit, although a 

 firm may be good for very much more than 

 the amount involved. 



The selling by private treaty by those 

 salesmen who, either from choice or other- 

 wise, are outside the brokers' ring, does 

 not call for much description. The goods 

 are examined by the prospective buyer 

 and are sold for what they are worth in 

 either large or small parcels according to 

 requirements. No particular selection or 

 sampling takes place, but naturally the 

 best and most perfect stuff makes the best 

 prices. A barrel is perhaps opened here 

 and there in the parcel, but with such dex- 

 terity that the goods are not upset nor 

 in any way deteriorated for sale. Mention 

 might be made of the tool used for opening 

 the barrels. It is a short handled hammer 

 of the adze shape, with a claw at one end 

 and a square head at the other. It is very 

 light, but in experienced hands auite pow- 

 erful enough to get the head off a barrel 

 with two or three well directed blows. 



I would like to impress upon growers the 

 vital importance of keeping their packing 

 and grading well up to the standard. Com- 

 petition is so keen amongst the retail 

 trade, to say nothing of the dealers, that 

 buyers will insist on having the best stuff 

 if they are paying best price, and it is no 

 longer possiljle to run a lot of inferior stuff 

 in, even if it were politic. Growers should 

 aim at making their own brand the best 

 and most reliable they possibly can, and 

 if they do that consistentlv there will be 

 no trouble in disposing of the goods at 

 this end, as no one has a better memory 

 for the virtues, and more especially, for 

 the failings of a particular mark than has 

 the buyer. 



FHUITLAND NURSERIES 



axe offering for sale a general assortment of 

 flrat-olaes Fruit Trees, Bnahee. Tinee and 

 Ornamental Shrubs, etc., at very low prices. 

 Ottr catalogues are jvBt out. It will pay you 

 to send for ono. 

 G. M. HILL, Box 42, FRUITLAND. ONT. 



Onion Groovers 



Do you intend to have any weeds in your 

 onions this year? If so, ask me for lat«ra- 

 ture which describes a macJiine that will 

 separate the weeds from the onions, prac- 

 tically doing away with moat hand weeding,. 



Don't delay. Act quickly if you want to 

 secure a weeder this season- 



H. G. Bruncr, Manufacturer 



OLINDA, ONT. 



Repeat orders are 



the best recommendation 

 READ THIS 



The Sherwin-Williams Co. 



Mgr. Insecticide Dept. 



Montreal 



Dear Sir : — 



I heartily recommend the use 

 of Sherwin-Williams New Process 

 Arsenate of Lead, and in proof of 

 such, kindly accept my order for 

 another 1,000 lbs., to be delivered 

 to us with the i,oco lbs. that I 

 gave you some time ago. 

 Yours very truly. 



Father Leopold 



Horticulturist at the Oka Institute, Presi- 

 dent of the Pomological and Fruit Growers 

 Society of the province of Quebec. 



The Sherwin-Williams Co. 



of Canada, Limited 



MANUFACTURERS OF INSECTICIDES 



Offices and Warehouses : 



Montrtal, Toronto, Wlnnipea, Calaary, Vanoouutr, 



Halifax. N. S., London, Ena. 



