248 



THE CANADIAN HORTICULTURIST 



October, 1914 



The Canadian Horticulturist 



COMBINED WITH 



THE CANADIAN HORTICULTURIST 

 AND BEEKEEPER 



With which has been incorporated 



The Canadian Bee Journal. 



Published by The Horticultural 



Publiahlng Company, Limited 



PKTKRBORO, ONTARIO 



H. Bronson Cowan Managing Director 



The Only Magazine* in Their Field in the 

 Dominion 



Officiai. Organs op thk Oktario and Quebec 



Frutt Growers' Associations 



AND OF The Ontario and New Bkunswick 



BEKKEKFKRS' ASSOIIATIONB. 



REPRESENTATIVES 



TTNITBH STATES 

 STOCKWELL'S SPECIAL AGENCY 

 ChicaiJo Omce— People's Gas Building 

 New Yorli Office— Tribune Buildinsr- 



GREAT BRITAIN 

 W. A. Mountstephen, 3 Regent St.. London, S.W. 



1 Tlie Canadian Horticulturist is published in 

 two eddtione on the 25th day of the month pre- 

 ceding' date Of issue. The first edition Is 

 known ae The Canadian Horticulturist. It is da- 

 Toted excluslTcly to the horticultural InterMta 

 of Canada. The second edition is known as "me 

 Canadian Horticulturist and Beekeeper. In this 

 edition several pages of matter appeanne in the 

 flret issue are replaced by an equal number of 

 pages of matter relating to the beekeeping m- 

 tereeta of Canada- 



2. Subscription price of The Canadian Horti- 

 culturist in Canada and Grent Britain. 60 cents 

 a year: two years, $1.00, and of The Canadian 

 Horticulturist and Beekeeper, $1.00 a year. For 

 United States and local sub-wriptions In Peter- 

 boro (not called for at the Post Office). 26 cent« 

 exrta a year, including postage. 



3. Remittances should be m^de by Post OfRce 

 or Erpress Money Order, or Registered Letter. 



4. The Law is that subscribers to newspapers 

 ore held responsible until all arrearages are 

 ■paid and their paper ordered to be discontinued. 



5. Change of Address— When a change of ad- 

 dress is ordered, both the old and the new ad- 

 dressee must be given. 



6. Advertising rates, $1.40 an Inch. Copy re- 

 ceived up to the 20th. Address all advertising 

 correspondenco and copy to our Advertising 

 Manager, Peterboro, Ont. 



CIRCULATION STATEMENT 

 The following is a sworn statement of the net 

 ipaad circulation of The Canadian Horticulturist 

 for the year ending with December. 1913. The 

 figures given are exclu.iive of samples and spoiled 

 copies. Most months, including the sample cop- 

 ies, from 13,000 to 15.000 copies of The Canadian 

 Horticulturist are mailed to people known to be 

 interesed In the growing of fruita, flowers or 



January. 1913 ....tl.570 August, 1913 12,675 



Februarv 1913 ...11.560 September. 1913 ..13.729 



March, 1913 U,209 October, 1913 13.779 



April, 1913 11,970 November. 1913 ...12.%7 



May. 1913 12,368 December, 1913 ...13.233 



June. 1913 12.618 



July. 1913 12,626 Total 150,293 



Average each issue In 1907, 11,(27 

 " " " " 1913, I2,SM 



Sworn detailed statements will be mailed 

 upon application. 



OUR GUARANTEE 



We guarantee that every advertiser in this issue 

 is reliable. We are able to do this because the 

 advertising columns of The Canadian Horticul- 

 turist are a« carefully edited as the reading 

 columns, and because to protect our readers we 

 turn away all unscrupulous advertisers. Should 

 any advertiser herein deal dishonestly with any 

 subscriber, we will make good the amount of 

 his loss, provided such transaction occurs within 

 one month from date of this issue, that it is 

 rei)orted to us within a, week of its occurrence, 

 and that we find the facts to be as stated. It 

 is a condition of this contract that in writing to 

 advertisers you state : "T saw vour advertisement 

 in The Canadian Horticulturist." 



Rogues shall not ply their trade at the expense 

 of our Bubscribers. who are our friends, through 

 the medium of these columns; but we shall not 

 attempt to adiust trifling disputes between sub- 

 scribers and honourable bu.sinese men who ad- 

 vertise, nor pay the debt« of honest bankrupts, 



Oommunlcn.tiops should be addressed 



THE CANADIAN HORTICTTLTURIST. 



PETBRBOBO, ONT, 



^ EDITORIAL 



METHODS OF THE FUTURE 



The Dominion conference of fruit grow- 

 ers, which took place last momth at Grims- 

 by, 'Cnt., was noteworthy, possibly not so 

 much for the business completed— impor- 

 tant as that was — as for the srlimpses it 

 gave of problems still unsolved that will 

 confront us in the possibly not distant 

 future. One of these relates to the mar- 

 keting of the apple crop. History, by the 

 light it throws on how difficulties have been 

 overcome in the past, often enables us to 

 grapple more intelligently with the issues 

 of to-day. The history of cooperative 



effort in the marketing of fruit in Canada 

 is soon told. Yet it points to wonderful 

 possibilities in the future. 



Within the memory of most of us there 

 were no cooperative apple growers' asso- 

 ciations m Canada. Twelve years ago local 

 associations began to be formed in leading 

 fruit districts. A little later these local 

 associations began to cooperate and form 

 central organizations for the marketing of 

 their crops. In Ontario, for several years, 

 there has been a provincial organization 

 which has represented a number of the local 

 organizations of the province. Within the 

 past three years, what is practically a pro- 

 vincial organization has sprung into exist- 

 ence in the Annapolis Valley of Nova 

 Scotia and now controls the major part of 

 the fruit output of that great apple pro- 

 ducin.g district. In British Columbia there 

 are a number of large central associations 

 which cooperate in various ways through 

 the British Columbia Fruit Growers Asso- 

 ciation and Department of Agricuclture in 

 gathering reliable information relating to 

 crop and market prospects and in standard- 

 izing their pack. 



So much then for the developments of 

 the past few years. What may we expect 

 for the future ? An imcident which hap- 

 pened at the Dominion Fruit Conference 

 gives us an inkling. The Nova Scotia 

 growers showed that as a result of a 

 threatened advance in steamship freight 

 rates from Halifax they might be unable 

 to find a market for a large part of their 

 crop in the British markets. This would 

 force them to flood the Montreal, Ontario, 

 amd western markets with their apples to 

 the disadvantage of the apple growers of 

 Ontario and British Columbia. The grow- 

 ers from these provinces were quick to see 

 the point. They realized that what had ap- 

 peared at first to be a provincial issue was 

 really of national importance. They ouick- 

 Iv agreed to cooperate with Nova Scotia 

 fruit growers in waiting upon the Domin- 

 ion Government in am effort to have the 

 threntened adv.Tnce in steamship rates pre- 

 vented. Thus it was made clear that anv- 

 thing that materially affects the advan- 

 tageous distribution of the apple crop of 

 one province is likely to have an import- 

 ant bearing cm the prosperity of the fruit 

 erowers in the other fruit growing pro- 

 vinces. 



Thus has the necessity been revealed for 

 the creation within a few years of a strong 

 central organization which will largely con- 

 tral the marketing of the apple crop of the 

 Dominion. Within a few years the various 

 provincial orcranizations will have increas- 

 ed in strenirth. When this has taken place 

 they will be quick to cooperate among 

 themselves. Each may be expected to re- 

 port to the other what their output will be 

 pf the different varieties and grades. They 



will know the consumptive possibilities of 

 the different markets. The placing of their 

 crops on these different markets to the best '■ 

 [X)ssible advantage of each, as well as to 

 that of the consumer, will then become a 

 comparatively easy accomplishment. To- 

 ge,ther with all this will go joint efforts to 

 develop European markets for the eastern 

 K;rowers and the southern Pacific and Asia- 

 tic markets for the growers of the west. 

 Thus it will be seen that the future is 

 fraught with great possibilities and that it 

 will demand the services, in executive posi- 

 tions, of fruit growers of outstanding 

 abilitv. 



CIVIC IMPROVEMENT 



There is a great variation in the interest 

 taken by the citizens of different Ontario 

 municipalities in the improvement of their 

 cities by the laying out of parks and drive- 

 ways, the planting of trees, and the mak- , 

 img of other civic horticultural embellish- " 

 ments. The responsibility for this condi- 

 tion rests largely on the local newspapers 

 and horticultural societies. Where these 

 show proper leadership it is not difficult to 

 obtain the hearty cooperation of the citi- 

 zens to any reasonable expenditures. 



As far as we have been able to learn, 

 Toronto stands far in the lead of any other 

 town or city in Canada in the interest it 

 takes in civic horticultural improvement. 

 Last year with a population of slightly less 

 than five hundred thousand its expenditures 

 on parks and boulevards amounted to over 

 eight hundred thousand dollars ,or to one 

 dollar seventy-four cents per head of its 

 population. The city of Ottawa also makes 

 large expenditures, but being the capital 

 of the Dominion its funds for these pur- 

 poses are largely derived from Govern- 

 ment sources. Even at that it does not 

 expend nearly as much per capita as does 

 Toronto. 



The expenditures for park purposes of 

 many towns and cities in Ontario fall far 

 below what they should be to be even cred- 

 itable. Per capita expenditures of a num- 

 ber of Ontario municipalities last year werr 

 as follows : Woodstock. forty-ei.ght cent? ; 

 Hamilton, forty-six cents; London, thirty- 

 one cents; Gait, twenty-seven cents; King- 

 ston, fourteen cents; Belleville, five cents. 

 Some others spent practically nothing at 

 all. Truly there is room and need for a 

 vigorous campaign in Ontario for civic 

 improvement. 



A number of cooperative apple growers' 

 associations, as well as private growers, 

 are likely to experience difficulty this year 

 in marketing their crops to good advan- 

 tage. There are many thousands of people 

 in the towns and cities of Ontario who 

 would readily pay two dollars to three dol- 

 lars and fifty cents a barrel for good apples 

 if they knew where they could be obtained. 

 By advertising in the daily papers of the 

 province that they will be willing to ship 

 direct it should be possible for producers 

 to do a mail order business this fall with 

 many consumers to excellent advantage. 

 We would like to see the experiment tried. 



What is the Ontario Minister of Agricul- 

 ture arranging to do to help the apple 

 growers of Ontario to market their crop 

 this fall in the towns and cities of the 

 province to good advantage? 



Those cooperative apple growers' asso- 

 ciations which this year, in their anxiety 

 to market their output, are spreading false 

 tales about their competitors have much 

 of which to be ashamed. 



