December, 1914 



THE CANADIAN HORTICULTURIST 



301- 



nual plants. The committee aims to have 

 only one name used, tne common t-ngusn 

 name. VVnere tne ootauicai name is com- 

 mon It win De accepted in tne case 01 sucn 

 nowers as phlox, r urtner mentioai ot tius 

 report will oe g-iven later. 



It was decided to asK. tne Uominiou Gov- 

 ernment to modify us regulations so at> to 

 make it pos,sible tor roses to be imported 

 uy parcels post. 



Ine following- officers were elected: Pre- 

 sident, J. il. rsennett, Barrie ; nrst vice- 

 president, (j. Vv. iebbs, Urangevule; sec- 

 ona vice-president, Ur. t\ t,. ±>ennetc, St. 

 ihomas; treasurer, C. A. Hesson, bi. Catn- 

 armes ; secretary and editor, J. l^ocKie Wil- 

 son, loronto; nbnorary directors, VV. i. 

 iviacoun, Ottawa ; i'rof. rl. L. Hutt, Guelph ; 

 Vv. u. aurgoyne, St. Catharines; directors, 

 1- . ii. Jjowden, Hawkesbury ; K. t. Kont, 

 ivingston; Geo. Vickers, iiarrie ; T. D. 

 uocKray, Toronto; jas. Ogilvie, Hamilton; 

 1 nos. Cottle, Clinton; K. VV. Brooks, 

 iirantford; J. H. McKay, Windsor; Ur. 

 iSothwell, St. 'Ihomas. 



t 



An Apple Consumption 

 Campaign 



R. M. Wiostow, Victoria, B.C. 



Taking advantage of the stimulus given 

 to thfe apple inaustry by the advertising 

 campaign of the Dominion Government, 

 Calgary, Vancouver, and Victoria institut- 

 ed "Apple Weeks"; Calgary's and Vancou- 

 ver's ran from November 2nd to 7th, and 

 Victoria's during the following week. 



The British Columbia Markets Commis- 

 sioner reported from Calgary that the Al- 

 bertans rallied to the support of the luscious 

 apple from British Columbia, recognizing 

 that they got full value for their moiney. 

 Prizes were offered for the best window dis- 

 play. In the schools, domestic science 

 classes gave special attention to apple 

 cooking, and the children had an oppor- 

 tunity to compete for prizes. The C.l^.K 

 dining- cars, hotels and restaurants offered 

 their patrons menus of special apple dishes. 

 1 he British Columbia Department of Agri- 

 culture donated $250 towards the expenses 

 of the campaign. 



Vancouver took up the "Week" with en- 

 thusiasm, wholesalers and retailers com- 

 bining in an effort to make the week the 

 greatest boost the apple, the British Col- 

 umbia apple in particular, has ever re- 

 ceived. Prizes for windows most attractive- 

 ly dressed were offered, and as in Calgary 

 all hotels put on special apple menus and 

 newspapers filled their columns with mat- 

 ter eulogistic of King Apple. Every sec- 

 tion of British Columbia exhibited at the 

 show held all week at the Vancouver In- 

 dustrial Bureau, which was enlivened by a 

 choir of children singing apple and patri- 

 otic songs. 



Victoria's apple days were of ,specia-l 

 benefit to the Island growers and consum- 

 ers, and the project was keenly supjxjrtcd 

 by the wholesale and retail trade. The 

 British Columbia Fruit Growers' .Associa- 

 tion, recognizing the great benefit of these 

 "Apple Weeks" to the industry at large, 

 contributed $250 towards the advertising 

 expenses in Vancouver and $100 in Vic- 

 toria. The Okanagan United Growers con- 

 tributed three cents a box on their sales 

 for the campaign, and it is expected that 

 the other growers will fall into line and 

 do the same. 



A bearing orchard makes annual de- 

 mands upon the soil almost as heavy as a 

 twenty-five bushel crop of wheat, not al- 

 lowing anything for the yearly growth of 

 wood. — E. E. Adams, Leamington, Ont. 



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