December, 1914 



THE CANADIAN HORTICULTURIST 



303 



Advantages of Cooperative Marketing 



A. E. Adams, Secretary, United Fruit Companies, Ltd., Berwick, N.S 



COOPERATIVE MARKETING is the 

 only method whereby the shipment 

 of the produce of the farm can be so 

 regulated as to not overcrowd certain 

 markets and leave other markets bare. 



It is the only method whereby our ap- 

 ples can be placed in right quantities on 

 the markets to realize the highest prices. 



It is the only method whereby new mar- 

 kets can be developed to the profit of the 

 grower instead of the operator or specula- 

 tor. 



It is the only method whereby the grower 

 can have his apples marketed at a fair cost. 



It is the only method whereby the grow- 

 er can get right to the actual wholesale 

 dealer in Europe. 



It is the only method whereby the grower 

 can get into direct touch with the really 

 big buyers, the buyers who "will take whole 

 cargoes. 



It is the only method whereby large com- 

 bines and organizations can be effectually 

 dealt with. 



Now let me demonstrate how cooperative 

 marketing is carried out : 



In the first place statistics are gathered 

 giving the management complete informa- 

 tion as to the crop in all apple producing 

 countries. European conditions are taken 

 into consideration and a decision is arrived 

 at as to whether the year is oae im which 

 to prosecute sales or whether better results 

 can be obtained in other ways. 



When apple shipping starts, complete lists 

 of all varieties on hand are gathered from 

 all companies. Conditions are closely 

 watched. Our European office keeps us ad- 

 vised daily as to the pulse of all markets. 



We are kept regularly advised of what ap- 

 ples are going forward from all North 

 American ports and to what markets they 

 are going. We are kept informed regular- 

 ly what the holdings are on this side of the 

 Atlantic, and what they are at each market 

 on the other side. 



We know therefore that say next week 

 there will be sent to Liverpool from New 

 York, Boston, Portland, Montreal and Hali- 

 fax 50,000 barrels, and from the same ports 

 there will be sent to London, 40,000 bar- 

 rels. Glasgow is getting 20,000; Hamburg, 

 20,000; Bristol, 4,000. We marshal these 

 facts and take into consideration our cable 

 advices. We note carefully how these vari- 

 ous markets are clearing up, we keep in 

 mind the size and condition of the English, 

 French and German crops and refer to our 

 charts showing how these markets have 

 been affected in years gone by, with ship- 

 ments of varying sizes. We review the sit- 

 uation in the markets on this side of the 

 Atlantic and finally decide to adopt a cer- 

 tain course. Whatever course we adopt is 

 adopted on a basis of scientific calculations, 

 it is not mere guess work. 



Having a large quantity of apples under 

 our control we can withhold or forward to 

 various markets just whatever quantity 

 these markets can carry. If we see that a 

 certain market is going to be overcrowded 

 we can relieve it and every shipper bene- 

 fits. 



We have a second safeguard. Say, for 

 instance, that contrary to all indications, a 

 market takes a wrong turn after our apples 

 have gone forward, we are not by any means 

 at the end of our resources. We have our 

 European representative who is in constant 



The Modern 

 Greenhouse 



(MADE IN CANADA) 



The last year or two has seen a 

 radical change in greenhouse con- 

 struction. 



It has been found that a single 

 large house is more efficient in 

 every way than two or more small 

 ones. It is more economical to 

 heat and to take care of, gives 

 more sun to the benches, and is 

 cheaper to build. 



The houses we have just con- 

 structed for J. H. Dunlop at Rich- 

 mond Hill are excellent examples 

 of this new type. 



We also manufacture a complete 

 line of heating and ventilating 

 apparatus and install it if desired. 



For further information regard- 

 ing greenhouses of any type, or 

 any accessories, address 



Glass Garden Builders, ud. 



201 Church St., TORONTO 



For the Land's Sake 



Use the best Manure 

 and get 



GOOD CROPS 



For Nurseries, Fruit Growers 

 and Gardeners. 



Sure Growth Compost 



Makes poor land fertile and keeps fertile 

 land most productive. 



Supplied by 



S. W. Marchment 



133 Victoria St., TORONTO 



Telephones: Msun 2841 ; Residence, Park 951 

 Say you saw this ad. in The Canadian Horticulturist 



This Spray Book Free! 



A practical book of working instructions. 

 Tells how and when to spray. Explains 

 how to select the right mixtures for cer 

 tain pests, how to treat insects and fun 

 gous growths, how to prepare, what 

 strength to use, how to apply, which 

 type of sprayer. Forty pages of the very 

 information you want to increase your 

 crop yield 25 to 76 per cent. We send it 

 free. Write to-day. 



Goulds Reliable Sprayers 



\ 



A 



Send 

 every 

 fits to 



are more durable, more prac- 

 tical than cheap outfits which 

 only last a season or two. 

 That is why 400,000 orchard- 

 ists and gardeners have cho- 

 sen Gould's Sprayers. They 

 never clog, are easily clean 

 ed, and spray most uniform^ 

 ly. Before you decide on any 

 sprayer, find out about 

 Gould's improved me- 

 thods. It will save you 

 money and trouble^ 

 for the book to-day. It tells you about 

 type of sprayer, from small hand out- 

 big power pumpSj (19) 





THE GOULDS MFG. CO. 



Lariiest Manufacturers of 

 Pumps for Every Purpose 



17 W. Fall Street, Seneca Falls, N. Y. 



