GLEANINGS IN BEE CULTURE 



for the better understanding of the Spanish 

 beekeepers. M. Pons Fabregues is a well- 

 known beekeeper of Spain, an indefatigable 

 advocate of the modern system of beekeep- 

 ing, and formerly editor of the Spanish bee- 

 journal El Apicultor. He has published a 

 number of other works on beekeeping, 

 among them a book on the honey-bearing 

 plants of Spain (Flora Apieola de Espa- 

 na), probably the fii-st of its kind ever pub- 

 lished in the Spanish language. 



" La Abeja y la Colmena " is attractively 

 bound in cloth, and sells for 10 pesetas 

 (about $2.00), and will, no doubt, prove of 

 gi-eat intex-est to Spanish and Latin Ameri- 

 can beekeepers. 



A Correction 



George W. York, in acknowledging his 

 thanks for our editorial writeup of his 

 political career in Gleanings for May 15, 

 page 391, makes a couple of corrections 

 which we deem only fair to place before our 

 readers. 



For example, we made the statement that 

 when he became a member of the city coun- 

 cil at Sand Point, Ida., he " initiated a 

 movement to clean out the undesirable ele- 

 ment of the town." He protests that he 

 did not " initiate a movement," but he did 

 back up the mayor. 



We made the further statement that, 

 while he " bore the Republican label, he was 

 still a Prohibitionist at heart." This might 

 be construed to mean that, while a third- 

 party Prohibitionist, he sailed under Re- 

 publican colors, and, therefore, was not 

 sincere. In regard to this he says he went 

 in with the Republicans in good faith — 

 worked as a Republican, because that party 

 had put prohibition in its platform. As 

 some wet Republican newspapers might try 

 to make capital out of this, we gladly make 

 this correction. 



Direct Advertising for the Honey- 

 producer 



Advertising, like the discourse we studied 

 in Caesar, can be divided into two classes — 

 direct and indirect. The latter casts bread 

 upon the water in the hope that in due time 

 it will turn up. Judicially inserted, care- 

 fully written advertisements in daily and 

 weekly newspapers on streetcars and on 

 billboards undoubtedly have a heavy pull- 

 ing power, which could well be studied and 

 utilized by the honey-producer. 



The direct form of advertising sharp- 

 shooting aims to capture the attention of 

 the individual prospect by any one of the 

 thousands of different means. The well- 



known envelope sticker " Eat Honey " is 

 too familiar to need description. In this 

 case the mere suggestion calls to the mind 

 of the recipient the thought of honey, and 

 its own instinctive reaction is relied upon 

 to do the rest. 



The envelop enclosure is another form 

 not too expensive, which apparently has 

 been employed by none but the most exten- 

 sive honey-distributers. A small leaf, fold- 

 er, or booklet, just large enough to fill the 

 envelope, is inserted along with the letter, 

 and goes within the one ounce carried by 

 Uncle Sam for two cents. If the matter is 

 interestingly worded and attractively print- 

 ed it is bound to catch the attention of the 

 one to whom the letter is addressed. 



A. small blotter is something of use in 

 every home. A neat calendar finds its place 

 on every wall. These, if they convey the 

 information that So-and-so has his honey 

 on sale in every gi'ocery store, will keep 

 pounding it into the brain of every pros- 

 pect every day he sees it. It is refreshing 

 to receive frequent little advertisements of 

 this nature full of good will and business- 

 like optimism. It shows that the honey- 

 producers are alive to the opi^ortunities in 

 this kind of advertising. 



Co-operation in Massachusetts 



Massachusetis apicultural work is all 

 centered in one office, several phases widely 

 different in scope coming together at one 

 point, even though supported by many dif- 

 ferent appropriations, according to Dr. 

 Burton N. Gates, writing in a recent num- 

 ber of the Journal of Economic Entomol- 

 ogy. 



First in the centralized organization of 

 beekeeping as a whole are the courses of 

 the Massachusetts Agricultural College in 

 entomology and beekeeping. A practical 

 museum and a beekeeping library are main- 

 tained in connection, as well as the labora- 

 tory, an apiary of fifty colonies. The work 

 of the Entomological Experiment Station 

 and of the extension service goes on side by 

 side with that of the school. 



The features of the college interlock with 

 those of the inspection service as well — by 

 no means a small part of the state work for 

 beekeepers. A slightly different inspection 

 policy obtains in Massachusetts. The in- 

 spectors start with well-known centers of 

 infection and canvass every apiary, slowly 

 widening out in circles until the limit is 

 found. This plan seems to get results, for 

 the beekeepers are becoming more satisfied 

 and prosperous, and, according to the in- 

 spectors' report for 1914, many parts of the 



