SEPTEMBER 15, 1915 



743 



Years ago Mr. Dooliltlo used to reoom- 

 mend uniting in the broud I'orni in late 

 summer. Such a colony will build up 

 normally, and be the equal of any other in 

 the yard, and, what is of considerable im- 

 portance, there will be no leturning of bees 

 to the old stand. 



Igniting can be profitably undertaken 

 jMovidcd the bees are put together during 

 warm weather. If they raise brood after 

 this, such a united colony will be, to all 

 intents and purposes, the equal of any 

 other. 



Put wliy has the general practice of 

 uniting been deferred so late? Queen- 

 hreoders do it to save their queens. Others 

 do it because, after cool or cold weather sets 

 in, bees will stay better where they are put, 

 especially if the following week or ten days 

 be cool enough so the bees cannot fly. 



We are now working on the scheme of 

 uniting the weak colonies from two differ- 

 ent yards. During the early part of Sep- 

 tember, in our locality, it is not practicable 

 for us to unite the bees in one yard, on 

 account of the bees returning; but when 

 several half-strength colonies of one yard 

 are united to an equal number at another 

 yard the uiuon is accomplished without any 

 bees deserting and returning to their. old 

 stands. This early uniting results in a 

 perfectly normal colony later on. But the 

 objection, of course, to uniting bees from 

 two different yards is the expense of haul- 

 ing; but if one has to go to an outyard 

 anyway, he can just as well take along a 

 load of bees, and put them with other weak 

 stocks in a yard where he expects to work. 



What is a Trademark? 



Some centuries ago a medieval paper- 

 maker conceived the idea of distingTxishing 

 his product from that of others by pressing 

 a die into the paper and making the fabric 

 thinner and therefore transhuent in the 

 form of the design. Manufacturers of 

 other wares adopted the idea. 



The quality of merchandise is due as 

 much to the invention of the trademark as 

 the efliciency of machinery is due to the 

 invention of interchangeable parts, a de- 

 velopment hardly more than a centuiT old. 

 The trademark indicates the pride of the 

 niannfacturer in his product. The confi- 

 dence of the buyer must follow. Great 

 systems of business, vast selling campaigns, 

 the whole mass of modern advertising, 

 would not be possible without the trade- 

 mark. 



It is not necessary to argue the value of 

 the trademark for honey-producers. It is 



a sales necessity for large success in every- 

 ihing from cruisers to collar-button. You 

 may develop a trademark that may be your 

 greatest asset.' The name Coca-Cola is 

 worth more than five million dollars. 



Tliere are certain things one must keep 

 in mind in selecting a trademark or trade- 

 name. His own name cannot be protected 

 by use of any one else of the same name in 

 mai'keting the same product. There are 

 two firms making Baker's chocolate, two 

 manufacturing Faber's pencils, two manu- 

 facturing Waterman fountain jiens. 



For the same reason it is impossible to 

 l)revent any one from using the name of a 

 town or city or any other geogi'aphical 

 name as the designation of a product. Any 

 other honey-producer in your locality could 

 build his trade on wliat you have worked 

 up, simply by adopting the name of the 

 locality if you were using it already- The 

 same is true of words which are simply 

 descriptive of t)ie product. 



Of course a trademark is valueless if the 

 ]noduct is mediocre. If inferior the mark 

 liad better be dropped altogether. 



In the case of marks such as the govern- 

 ment has declared protectable, it is not 

 necessary to register them to prove priority 

 of use, although registry, of coui^e, makes 

 t he mark more secure. If you have adopted 

 for your product a sunbonnet girl or an 

 apple-blossom or a coined word which no 

 one else has used for a product of the same 

 class, you may rest confident that no one 

 can use the sign to attract trade that should 

 be vours. 



Another Visit from a Norwegian Bee- 

 keeper who Uses American iVIethods 



On page 668 of our issue for Oct. 1, 

 11)13, we gave an account of a brief visit 

 iliat we liad had from Mr. Ewald Omdahl, 

 of Diammen, Norway, a prominent manu- 

 factuier of leather goods, who has quite an 

 extensive bee business as a side line. Mr. 

 Omdalil has recently made another trip to 

 this country; and while on his way from 

 San Fraiieiseo to visit the exposition, on 

 Sept. 2, he called again at " Tlie Home of 

 the Honeybee.*' 



Mr. Omdahl says that there has been 

 practically no honey produced in Norway 

 this season, on account of the rain and 

 cold weather. The conditions have been so 

 bad. in fact, that there is practically no 

 ]ione> on the market. 



There is much clover around Drammen 

 — white, alsike, and red clover, the clo- 

 ver being the principal source of light 

 honey. In addition to many other plants 



