306 



THE AMERICAN BEE JOURNAL. 



May 14, 1903. 



PUBLISHED 'WEEKLY BY 



GEORGE W. YORK 8 COMPANY 



I44&I46E. Erie St., Chicago, 111. 



EDITOR, 



DEPT. EDITORS, 



Dr.C.C.Miller, E.E.Hasty, Emma M.Wilson 



IMPORTANT NOTICES. 



The Subscription Price of this Journal 

 is $1.00 a year, in the United States. Can- 

 ada, and Mexico; all other countries in the 

 Postal Union, .W cents a year extra for post- 

 age. Sample copy freo. 



The Wrapper-Label Date of this paper 

 indicates the end of the month to which 

 your subscription is paid. For instance, 

 "dec03" on your label shows that it is 

 paid to the end of December, 1903. 



Subscription Receipts. — We do not send 

 a receipt for money sent us to pay subscrip- 

 tion, but change the date on your wrapper- 

 label, which shows you that the money has 

 been received and credited. 



Advertising Rates will be given upon, ap- 

 plication. 



A New Bee-Keeper's Sons'— 



"Buckwheat Cakes 

 and Honey ' 



Words by EUQENE SECOR. 



Music by QEORQE W. YORK. 



This song was written specially for 

 the Buffalo convention, and was sung- 

 there. It is written for organ or piano, 

 as have been all the songs written for 

 bee-keepers. Every home should have 

 a copy of it, as well as a copy of 



"THE HUM OF THE BEES 

 in the APPLE-TREE BLOOM" 



Written by 

 Eugene Secor and Dr. C. C, Miller. 



Prices — Either song will be mailed 

 for 10 cents (stamps or silver), or both 

 for only 15 cents. Or, for $1.00 strictly 

 in advance payment of a year's sub- 

 scription to the American Bee Journal, 

 we will mail both of these songs free, 

 if asked J or, 



GEORGE W. YORK & CO. 



144 & 146 Erie St.. - CHICAGO, ILL. 



A Celluloid Queeu-Buttoii is a very 



pretty thing- lor a bee-keeper or honey-seller to 

 wear on his coat-lapel. It of- 

 ten serves to introducfe the 

 subject of honey, and fre- 

 quently leads to a sale. 



The pictureshown herewith 

 is a reproduction of a motto 

 queen-button that we are fur- 

 nishing- to bee-keepers. It has 

 a pin on the underside to 



fasten it. Price, by mail, d cents; two for 10c; 



or 6 for 25 cents. Send all orders to the office 



of the American Bee Journal. 



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'1302 



The Record 



Be^'an advertising 

 experience as editor 

 of Commercial 

 Union. 



Organized West- 

 ern Agricultural 

 Journals Associate 

 List, "Leaders of 

 the Great West and 

 Star of the East." 



Began Publication 

 of Agricultural Ad- 

 vertising. Founded, 

 named and edited it. 



Organized and es- 

 tablished The Frank 

 B. White Company. 

 Originated its policy 

 formulated its meth- 

 ods and made it a 

 success. 



Increased capital 

 stock of Frank B. 

 White Company, en- 

 larged its capacity 

 and gavp it a com- 

 manding position 

 among the great ad- 

 vertising agencies. 



Sold my interest 

 in the Frank B. 

 White Co. and began 

 the publication of 

 Class Advertising. 



Organized White's 

 Class Advertising 

 Co. under the laws 

 of Illinois with a 

 capital stock of $100,- 

 000. Leased commo- 

 dious offices in the 

 Caxton Building and 

 am prepared to orig- 

 inate, design and 

 place class advertis- 

 ing and to domore 

 business and do it 

 better than ever be- 

 fore. 



In the Light of 



the Past we go 



Forward 



Will you use our 

 Light 



"I know no guide but 

 the lamp of experience," 

 said Patrick Henry. 



Tlie lamp of my exper- 

 ience which in 188G was 

 like the faint glimmer of a 

 tallow dip light has after 

 lieing at it 17 years be- 

 come the search light that 

 illuminates the whole field 

 of class advertising. "White's 

 Class Advertising Co. has 

 secured the front half of 

 the ninth floor of the 

 Caxton Building, 334 Dear- 

 born Street, Chicago, with 

 more than 2,000 square feet 

 of floor space which is be- 

 ing equipped with the most 

 modern conveniences for 

 the transaction of a mod- 

 ern advertising business 

 along class lines. I shall be 

 glad to talk about my 

 special service system 

 which was originated and 

 developed liy me and has 

 been successful!)' used in 

 behalf of many advertisers. 



Frank B. White 



Counsellor at Advertising 

 334 Dearborn St., Chicago 



White's Class Advertising Co. is the 

 name of a new company recently organized 

 here in Chicago, its object being that of plac- 

 ing advertisements in class papers — advertis- 

 ing agents in the agriculiural line, principally. 

 Mr. Frank B. White, who has had 1" years' 

 experience in the business, is the president of 

 the company; E. J. W. Dietz, vice-president; 

 George W. York, treasurer; and W. C. Gray, 

 secretary. 



On the evening of April 30, the new com- 

 pany gave a banquet to some of its friends 

 and stockholders, at the Union League Club 

 of Chicago, there being nearly SO present. 

 Dr. C. C. Miller was there, to represent the 

 bee-keepers. The above design, with reading 

 enclosed in border, appeared at each plate. 

 After the banquet board was cleared of its 

 tempting viands, addresses were delivered 



along the adverlising line, with frequent very 

 complimentary allusions to Pres. White, the 

 host of the evening, whose high character and 

 business ability among both advertisers and 

 publishers are greatly appreciated. The Edi- 

 tor of the American Bee Journal has beeo 

 closely associated with Mr. White for about 

 10 years, and is glad to be able to endorse all 

 the good things said of Mr. White. 



"Class Advertising" is the name of a 

 handsome monthly magazine published by the 

 Company. It is devoted to the advertising 

 side of the business of manufacturing and 

 putting on the market everything used by 

 those engaged in rural industries. Every 

 advertiser and every manufacturer of the 

 goods indicated should read " Class Advertis- 

 ing'' regularly. 



The new Company starts out with excellent 

 prospects of a bright and profitable business 

 career. Any of our readers or advertisers 

 who may need the services of such a concern 

 will do well to consult them. 



