ADVERTISEMENT 55 



reduction at its own expense, and increase the rates 

 if necessary. 



The estimate having been obtained it can be in- 

 cluded in the report submitted to the sanitary 

 authority or municipal council. If the report has 

 been wisely drawn up and brought forward tactfully 

 it will produce but little opposition. There may be 

 one or two dissentients, but these can be overruled 

 by wise counsels. There is the knowledge that the 

 anti-fly campaign is a just measure, organised to im- 

 prove the public health. And the cost will be trifling. 

 Even if the project is dismissed persevere, obtain 

 more information concerning the incidence of fly-borne 

 disease, write a further report, and try again. Sooner 

 or later the project will be agreed to, and the money 

 will be forthcoming ; but in the majority of instances 

 no increase in the sanitary budget will be required. 

 The success of the proposals will largely depend on 

 the influence of the individual in charge of them. If 

 he is energetic, tactful, and wise he will succeed. If 

 he is a man of resource the project will pass, and the 

 anti-fly campaign will be approved of. 



As soon as the proposed campaign is agreed to 

 there need be no further delay. The next step is 

 advertisement. This is the age of advertisement, and 

 very few projects succeed nowadays without it. The 

 sympathy and assistance of the local press should be 

 obtained. If necessary, publish a summary of the 

 report. Or write letters to the editors stating the 

 importance of a fly-campaign, the prevalence of fly- 

 borne disease, and the probable effects of the former on 

 the latter. Let there be no hesitation about this. 

 State the facts boldly and lucidly. Point out that the 

 children are dying unnecessarily ; that some of the 



