56 THE BEGINNING OF THE ANTI-FLY CAMPAIGN 



typhoid can be prevented. This should prove to be 

 good copy for the newspapers. In some places, notably 

 in the United States, there is already a " Kill that fly " 

 campaign. This is good so far as it goes. But though 

 we may kill a few flies in our houses, on our window- 

 panes, our neighbour's flies will still appear and will 

 annoy us as before ; for such a killing of flies will not 

 seriously affect their total population. Whereas we 

 can prevent the birth of thousands of flies by simply 

 cleaning our stables regularly. A successful crusade 

 against fly-larva? is undoubtedly the best measure, and 

 this can be effected by advertisement. Write about 

 it and talk about it. Moreover, get others to write 

 about it and to talk about it too. And throughout 

 the progress of the campaign periodical advertising is 

 necessary to keep public interest from flagging. In- 

 telligent general public interest paves the road to 

 success in all health matters. This should always be 

 remembered. Therefore anti-fly campaigns, like anti- 

 mosquito campaigns, require perseverance and again 

 perseverance. 



In the United States, advertising posters have been 

 made use of to bring the dangers of flies to the public 

 notice. Whether such are necessary in this country 

 must be left to the discretion of the individual con- 

 ducting the campaign. Advertising is carried out 

 differently in different countries, and every method 

 must be considered and weighed in the balance accord- 

 ing to local conditions and requirements. 



In the meantime, while these preliminaries are 

 taking place, the more exact the knowledge of the fly- 

 lairs in the town the easier it will be to get rid of 

 them and the less the cost. The sanitary inspectors will 

 have complete lists of the fly-infested places, and they can 



