680 



GLEANINGS IN BEE CULTURE. 



June 1 



••If goods are ^vanted quicK, send to Poixder." 

 EstablisHed ISSQ. 



CONFIDENCE 



By the Bee Crank. 



Personal confidence is 

 based, not upon a man's 

 character, but upon his 

 reputation, and his reputa- 

 tion is simply the guess of 

 the other fellow at the 

 character back of it. 



I have been in the Bee- 

 supply business for nine- 

 teen years. During all of 

 that time I have never for- 

 gotten for one minute that 

 most of the folks who deal 

 with me are too far away 

 to learn much about my 

 character; but they are all close 

 enough to form a very clear idea 

 about my reputation. That's why 

 I'm as particular about little things 

 as big ones — they all have a bearing 

 on my reputation, and my reputa- 

 tion is my most valuable business 

 asset. 



When you buy supplies from me 

 you have nineteen years of reputa- 

 tion-building back of the smallest 

 item. I use care in filling orders, 

 care in checking them over to avoid 

 mistakes, care in packing, and care 

 in shipping. That's the way I turn 



transient customers mto 

 permanent ones. They all 

 appreciate these things, and 

 many of them tell me so. 

 Just now my warerooms 

 are full of seasonable need- 

 fuls for the bee-man — nice, 

 fresh, clean new goods 

 ready for quick delivery. 

 I sell Root's goods at Root's 

 prices, and have a large 

 supply of hives, sections, 

 foundation, smokers, and 

 everything that is used in 

 the bee-yard. Everything 

 standard size and make, and the kind 

 that so many have striven to imitate. 

 My catalog tells all about them. 

 Send for it. 



I need beeswax — have a market 

 for all I can get, and will pay high- 

 est market price, cash or in exchange 

 for supplies. 



HOOSIER-lTALI AN queens now 

 ready. Untested, 75 cts.; select 

 untested, $1.00. 



Shawneetown, III., May 15, 1908. 

 Walter S. Pouder, Indianapolis, Ind. 



Dear Sir: — The goods ordered a week ago came 

 promptly and in good condition. The order was for a 

 neighbor who aslced me to refer him to a reliable sup- 

 ply-dealer, and I recommended you. He is much 

 pleased with his goods. Truly yours, Jesse E. Davis. 



Walter S. Pouder, 



513-515 MassacKusetts A.venue, Indianapolis, Ind. 



