1908 



GLEANINGS IN BEE CULTURE. 



1485 



A Distinction and a Difference 



Your Opinion 



Our Knowledge 



An Agency's 

 Confidence 



An Advertiser's 

 Report 



There are arguments for and against class publications, but 

 there are class publications and CLASS PUBLICATIONS. 

 Cleanings in Bee Culture is in a class by itself — there is no 

 other field like ours. 



YOU can not class it in general terms or measure its tremen- 

 dous power as an advertising medium by a surface view of condi- 

 tions. 



WE know that there is hardly a single article advertised in the 

 general magazines that can not be profitably advertised in our 

 columns. The bee-keeper of to-day will buy almost any thing 

 that is properly advertised. A recent canvass of our subscribers 

 shows that they are interested in the purchase of a wide class of 

 merchandise, including farm implements, poultry and nursery sup- 

 plies, home improvements, including bath-room fixtures and water 

 systems; breakfast foods and food products, automobiles, pianos, etc. 



Cleanings in Bee Culture has a peculiar influence over its 

 readers, for many have been subscribers since its first issue thirty- 

 six years ago, and to them it is first of all a home magazine and a 

 family friend. This spirit of good will was recognized by the 

 president of a prominent advertising agency when he said: "The 

 secret of such remarkable returns secured by so many advertisers 

 in Gleanings is due, in my judgment, to that peculiar hold which 

 Mr. A. I. Root has on his readers — that esprit de corps which exists 

 between him and your subscribers." 



Every one of its 100,000 readers (we figure only three read- 

 ers for every paper) scan each number from cover to cover. The 

 advertising pages are read with as much interest as any other part 

 of the paper. Our readers are a busy people; few of them buy all 

 the leading magazines, but they always find time to read Glean- 

 ings IN Bee Culture; in fact, in many instances it is almost the 

 only magazine of any note going into the home. Our readers have 

 implicit faith in advertisements accepted by us, and patronize ad- 

 vertisers liberally. For instance, read the following extract from a 

 letter from the National Fur and Tanning Co. : " You will be glad 

 to know that, from the twenty papers in which our advertising 

 appeared last year (winter of 1907-'08), there were only two which 

 made a better showing. In one paper — a farm paper which has a 

 national reputation — the inquiries cost us three times as much as 

 they did in Gleanings." 



What better proof can advertisers want that our columns will 

 bring results than the actual facts stated above.? We solicit no ad- 

 vertising which we know will not pay the advertiser well. 

 Write us for particulars on any point. 



Gleanings in Bee Culture " The uttie Magazine with a Big neid'- Medina, Ohio 



