434 



GLEANINGS IN BEE CULTURE 



July 15 



TAKE NOTICE ! This honey will candy, or 

 become white and hard, as soon as it be- 

 comes cool, or cool weather begins, and this 

 candying is, in fact, the best proof of its puri- 

 ty. To restore it to the liquid form, set it in 

 hot water (not hotter than you can bear your 

 hand in). To overheat or boil the honey 

 spoils the flavor. When melted, remove and 

 cork or cover again. If sealed up while quite 

 hot with a cork dipped in melted wax (or 

 with the inside of the cover waxed), it will 

 usually not candy again. When putting the 

 bottles in hot water, place them on strips of 

 wood to prevent breaking. 



The rest of the honey was sold mostly to old 

 customers, who used it largely on their own 

 tables; in short, it might be said that we sold 

 most of our honey at wholesale to actual con- 

 sumers. In other words, we took such a 

 course as to find customers who were able 

 and willing to buy h<iney in large quantities 

 for their own use; in fact, it was noticeable 

 that the or- 

 ders came 

 largely from 

 bank cash- 

 iers, superin- 

 tendents of 

 factories, and 

 other men oc- 

 cupying po- 

 sitions that 

 enabled them 

 to buy honey 

 in large quan- 

 tities if they 

 so desired. 



SMALLER 



PACKAGES 



NEEDED. 



If a scheme 

 does not turn 

 out so well as 

 expected, it 

 may be worth 

 while to find 

 out why. The 

 knowle dge 

 thus gained 

 may be worth 

 all that it costs 

 to try the 

 scheme; so 

 we took pains 

 to find out 

 why men sent 

 for samples of 

 honey and 

 then did not 

 send in an or- 

 der. It was 

 as we expect- 

 e d. Th ere 

 were various 

 reasons giv- 

 en, but none 

 worth men- 

 tioning, ex- 

 cept that of 

 the size of th'' 

 package. Si\ 



ty pounds is too large a package for the 

 trade to which we were catering; or, rather, 

 there ought to be smaller packages. It is 

 all right to have two sixty-pound cans in a 

 case; also one in a case; but there ought to 

 be varying sizes of smaller packages with 

 prices according to the size — tne smaller the 

 package, the higher, relatively, the price. 



MORE PROFIT IN A MAIL-ORDER TRADE THAN 

 IN SELLING TO JOBBERS. 



Quite a number have written, and several 

 at the Detroit convention said, "Hutchinson 

 may get ten cents for his honey, but when 

 he comes t<» figure up his cost of advertising 

 I doubt if his honey will net him more than 

 if he had sold to a jobber at seven cents." 

 All of the cost of advertising, including peri- 

 odical, circular, postage, etc., was less than 

 $200. A difference of three cents a pound 

 on 20,000 pounds amounts to $600. In other 



IIARD-MAPLE FORESTS OF NORTHERN MICHIGAN. 



