I90u 



GLEANINGS IN BEE CULTURE 



435 



NO. 1.— A GLIMPSE OF OUR FORMER ISLAND HOME IN SOUTHWEST FLORIDA. 



Besides the explanation given by my good friend Brewer, I want to say that Mr. Shumard's cottage is a little 

 to the right, back under the trees. The picture gives you an excellent glimpse of the palmettos in the fore- 

 ground, then a big live oak that almost covers the house, and on the left one of the beautiful cedars that render 

 the island especially attractive. The cedars are the same that our common leadpencils are made from, and they 

 are a beautiful tree. Just back of the house is a large hollow rubber-tree that does not show at all in the pic- 

 ture. This rubber-tree is so large that it sometimes contains two or three hens' nests, and quite a brood of 

 chickens have come out of it. Still further back, at the left of the picture, is the little cottage that I built. It is 

 so much covered with tropical foliage that one can hardly get a glimpse of it; but back through the trees there 

 is a little white spot that shows the blue waters of the great Gulf of Mexico. No wonder they are a happy fami- 

 ly, for, like Robinson Crusoe, friend Shumard can almost say,— A. I. R. 



I am monarch of all I survey; my right there is none to dispute; 

 From center clear round to the sea I am lord of the fowl and the brute. 



words, the honey netted us nine cents a 

 pound. There is one more point in this con- 

 nection that is worthy of consideration; and 

 that is, that our selling our honey at ten cents 

 helped, at least in a small degree, to hold up 

 the price. When some man objected to the 

 price that was asked, it was not without its 

 effect to say, "Why, Hutchinson is selling 

 his honey right along at ten cents! " 



A NEW FIELD READY FOR THE HARVEST. 



We are satisfied that we have broken into 

 a field that, with careful cultivation, will 

 yield bountiful profits — a mail-order trade in 

 honey direct to consumers. If our little ad- 

 vertisement of half a dozen lines, inserted 

 once in a single publication, led to the sale 

 of more than 10,000 pounds of honey at ten 

 cents, when put un in sixty-pound packages, 

 what couldn t be aone with extensive adver- 

 tising and honey put up in packages suitable 

 for tnis trade? The field is white for the 

 harvest. 



Flint, Mich., March 22, 1909. 



THE BEST WAY TO ADVERTISE HONEY. 



BY F. J. ROOT. 



Editor Gleanings: — Is there any profit in 

 raising honey? I assume there is or it would 

 not be followed. And if there is profit on 

 one pound, is there not more profit on two 

 pounds, providing that two pounds can be 

 sold where one has been heretofore? Is it 

 not worth while for the army of bee-keepers 

 to use some better method than they have 

 done to increase the consumption? Even if 

 the increase be only 25 per cent it will be 

 quite an object. I sincerely believe that, by 

 the use of a well-directed plan of campaign, 

 the per-capita consumption could be increas- 

 ed 50 per cent in a few years. Why! honey is 

 practically unknown in the home of city 

 dwellers. They do not fail to have a jar of 

 jam, but they do not know the merits or hon- 

 ey- 

 There have been a number of plans made 



