190 GLEANINGS IN BEE CULTURE. 1! 



500 REPORTS SHOW 



GLEANINGS IN BEE CULTURE 



Va I ua ble 

 FOR GENERAL ADVERTISERS. 



We have long known that Gleanings i\ Bee Culture is an excellent medium for 

 all classes of general advertising. We are now prepared to prove this statement by actual 

 reports from many subscribers selected at random from the Atlantic to the Pacific. 



THESE REPORTS SHOW- 



The majority of our readers subscribe to other papers. 

 Gleanings, however, is the favorite family paper. 



Advertising columns are read as carefully as the rest of the paper. 



Ninety-five per cent of our subscribers use breakfast foods and canned goods. 

 The average bee-keeper's family consists of four persons. 

 Fifty per cent of our readers are farmers. 



Fifty per cent are divided among every other calling as follows: 



Miners, 



Clerks. 



Masons, 



Nurses, 



Millers, 



Foremen, 



Bankers, 



Stockmen, 



Teachers, 



Printers, 



Salesmen, 



Florists, 



Painters, 



Dairymen, 



We doubt if any magazine can make a better showing than the above; and surely this 

 list will prove large buyers of general merchandise. The farmers who keep bees are of 

 the better class — the thiifty and well-to-do who have plenty of money to spend. Bee- 

 keeping is often merely a side line, and the profits are large for the investment. 



It has been argued that Gleanings is not a good medium for general publicity adver- 

 tising. The fact is that our subscribers are about equally divided between those who buy 

 by mail and those who patronize local dealers, and of the latter class fully ninety per cent 

 ask for advertised goods. 



GOODS WANTED 



To our inquiry, "Are you about to purchase farm implements or home improvements.^" 

 our subscribers mention the following: 



This list is not complete by any means, but gives a fair idea of the diversity of our 

 subscribers' wants. The reports from which we take this information are on file in our 

 office, and oppn for inspection by any one interested. 



ADVERTISING DEPT., GLEANINGS IN BEE CULTURE, 



MEDINA, OHIO. 

 " Tha LIHIe Magazine With a Big Field." 



