THE STANDARD PAPER FOR BUSINESS STATIONERY— " LOOK FOR THE WATERMARK" 



Buy a Paper That 

 Can Sell Goods 



Your business letters are like salesmen. 

 They represent you and tell your story to 

 your prospective customers. They call on 

 your regular customers, and keep them in 

 touch Avith you. 



The wording of the letter may be com- 

 pared to the salesman's argument. The 

 paper upon which it is written corresponds 

 to the salesman's dress. 



Would you send your salesman out in shabby clothes 

 and soiled linen? 



It is just as disastrous to send your /etUr salesman out 

 too poorly dressed to represent you properly and to meet the 

 forces of competition. 



used for your stationery will at once impress the men you 

 write favorably, and help them in making up their minds to 

 do business with you. Cheap paper might have scarce gained 

 attention. 



It is not exaggeration to say that the success of your 

 letters often depends upon the paper used for your stationery. 



Old Hampshire Bond Typewriter Paper is the choicest 

 product of a New England Mill making Bond papers only. 

 We want you to have the specimen booklet showing the 

 different numbers. A request will bring it. It's a booklet 

 you should have. 



Hampshire Paper Company, South Hadley Falls, Mass. 



MADE "A LITTLE BETTER THAN SEEMS NECESSARY"— " LOOK FOR THE WATERMARK' 



