14 GLEANINGS IN BEE CULTURE. Feb. 15 



AS THE ADVERTISING DEPARTMENT SEES IT 



A WORD TO OUR READERS. 



There is scarcely a reader of magazines nowadays who does not read the advertis- 

 ing columns of his papers with almost as much interest as he does the editorial pages. 



From numerous letters received from our subscribers we are gratified to learn their 

 appreciation of the fact that there has been a gradual improvement in our advertising 

 columns, and we doubt if there are many readers who will not be greatly benefited by 

 a perusal of the advertising pages. 



In response to constant inquiries made of us, especially from readers in distant 

 lands remote from large distributing centers, we have endeavored to secure as widely 

 diversified a class of advertising as possible, with just enough of one class to permit of 

 a selection by our readers. We do not solicit any advertising which we do not think 

 will be interesting to our readers, and we insert no advertisement unless we feel sure 

 that the advertiser will deal fairly with our subscribers and give them value received in 

 every case. 



We intend to make this department of so much interest to our readers that it can 

 not help being of value to advertisers. If you will state, when sending inquiries or 

 ordeis, that you saw the advertisement in Gleanings, it will help us to maintain our 

 high standard, and in return we shall be able to keep on improving our magazine. 



The past few years have brought many changes in the plans of advertisers. For- 

 merly mere announcements were deemed sufficient; but now, in addition to the infor- 

 mation often given in their advertisements themselves, pamphlets, books, etc., of real 

 value are distributed gratuitously by the advertiser. By a perusal of the advertising 

 pages of this issue our readers will find a wealth of information offered to those who 

 are investigating various advertised lines. 



Who, for instance, could have the opportunity of collecting and presenting care- 

 fully prepared information relative to new lands in the South and elsewhere, and the 

 advantages of the respective localities as regards production, marketing, etc. , better 

 than the railroad companies do.? It is not to be wondered at, therefore, that the agri- 

 cultural and industrial departments of the railroads can give more valuable general in- 

 formation, as a rule, than can be obtained by correspondence with local real-estate 

 dealers; and any reader who is considering a change of location is urged to write to 

 the railroad companies whose lines traverse the State in which he is interested, for in- 

 formation and printed matter, which they are always glad to furnish. 



It has been gratifying to us to notice that the incubator-manufacturers have been 

 sending us their advertising orders regularly year after year in an increasing number, 

 and to observe that very seldom does any one of them discontinue the use of Glean- 

 ings in season. Our thanks are probably due our readers rather than the advertisers 

 themselves; for if they were not well patronize^ they would naturally try other papers. 

 The matter is brought to our mind by a letter just received from our bee-keeping 

 friend and Gleanings correspodent, Thos. F. Rigg, Iowa Falls, Iowa, who is better 

 known in the poultry world than as a bee-keeper. Under date of January 27, in renew- 

 ing his subscription he writes: " You know I am in a position where I meet practically 

 all the leading standard-bred poultry advertisers of the country. Those who are 

 using your advertising columns tell me that they are receiving most satisfactory re- 

 sults. In many cases reports are to the effect that Glianings leads by considerable 

 the best of the regular poultry journals." 



