1909 GLEANINGS IN BEE CULTURE. 17 



AS THE ADVERTISING DEPARTMENT SEES IT 



all carefully before you invest. If the advertisement doesn't tell you all you wish to 

 know, just drop a postal to the manufacturer and he will be glad to send you a catalog, 

 and samples too if requested. \'ou will be surprised at the information to be found in 

 one of these roofing catalogs. It will tell you a good many things about roofing that 

 you didn't know before. If the old roof is badly out of repair, don't make the mistake 

 of waiting until some other time to make the needed change. A leaky roof is a source 

 of endless annoyance and loss; and the longer you wait the worse it becomes. 



For the benefit of those readers who have not given them special attention we wish 

 to sav a word about the classified advertisements. The results obtained from these col- 

 umns, and the benefit to subscribers, are often underestimated. We know that nine out 

 of ten of these sell the goods every time, and many of them are so well received that the 

 adveitiser sells his product at once and with almost no expense. When it is remem- 

 bered how small the charge is, one is not running much risk of loss if he has any thing 

 to sell, if he uses a few lines for a one time insertion, and the result will quite often be 

 beyond his expectation. 



On the other hand, it will pay every reader to scan the classified advertisements 

 carefully every issue. Some really good bargains are offered, and a subscriber can often 

 supply his need of some article or product at a very nominal expense. The cost of ad- 

 vertising being so small, the advertiser can afford to sell his product for a little less in 

 many cases. The line offered is almost unlimited, and is changing every issue. 



We presume all publishers have many inquiries for information on matters more or 

 less fort i^n to their business, and we are sure that we get our share of such. Perhaps this 

 is more true with us thin with some others where the feelingexisting between the publisher 

 and the subscriber is not quite so close, for Gleanings is devoted not only to bee- and hon- 

 ey but to " Home Interests." So many of our readers have been with us since Gleamngs 

 started, almost forty years ago, and have counseled with us so intimately regarding their 

 bee business, that they naturally turn to us when they want information on other mat- 

 ters. Before bee-keeping was the scientific industry that it is to-day, Mr. A. I. Root 

 had occasion to advise many beginners as to where they could get certain appliances and 

 the best plan to pursue under certain circumstances, so it isn't especially to be wonder- 

 ed at that these same people should ask us for information on other matters. Almost 

 evpry day we ha\e inquiries from places close at home, or a remote district in a foreign 

 country, calling for information on a variety of goods, ranging from a taxidermist's out- 

 fit for a customer in India to well-drilling machinery for Central China. For instance, 

 to-day one subscriber wants to know where he can get good cana'y birds, and another 

 wants to know of a nurseryman who can supply pawpaws And still some advertisers 

 think Gleanings won't pay because they do not sell bee keepers' supplies! We have 

 referred the canary-bird inquiry to our friend Edward S. Schmid, Washington, D. C, 

 whose name happened to be on our list of customers, although he is not an advertiser 

 in Gleanings. The pawpaw inqu'ry was, of course, referred to several of our nursery 

 advertisers. This only goes to show the diversity of our readers' wants, and what a 

 wide field Gleanings offers for advertisers. If you have any thing at all to dispose of, 

 no matter how fureign it may be to bee keeping, try an advertisement in Gleanings. 

 If your project will not admit of your using space in the display columns, the classified 

 columns will probably suit your needs as well. 



