e^vare the 

 ed "Rubber Roofings" 



There are countless substitutes for the genuine ixuberoid w hicii are 

 advertised as ** rubber roofings." Beware of thorn. For rubber in a 

 roofing would rot in a single summer. "Rubber roofing" is either a 

 fraud, on its face, because it contains no rubber; or it is a roofing so 

 poor as to be almost valueless. The genuine Ruberoid coiitains no rubber. 



are laid, they look like Ruberoid. But none 

 of them can copy the vital elL'iuent wliich 

 gives to Rnberoid its properties. No other 

 maker of roofing can use our exclusive processed 

 Ruberoid gum. 



This processed giim, too, is the basis of Ruber- 

 ine cement which goes with every roll. 



Ruberoid roofing is waterproof, like rubber. 

 It is flexible, like rubber. But the resemblance 

 ends there. 



For, unlike rubber, it remains waterproof and 

 flexible when exposed to the sun, the rain, the 

 heat, the cold, the air. 



Rublier rots after slight exposure. Ruberoid 

 retains its life and durability under the severest 

 weather conditions. 



Rubber decomposes rapidly under the action 

 of fumes and gases and acids, while Ruberoid 

 resists them. Ruberoid roofing has, in fact, 

 been used to line vats in which acids are kept. 



Ruberoid contains no rubber. It contains no 

 tar. It contains no asbestos. It is not an 

 asphalt roofing. 



Protection Against Fire 



Ruberoid is almost perfect protection against 

 fire. Hot coals thrown on a Ruberoid roof will 

 set fire neither to the roofing nor to the sheath- 

 ing i;nderneath. 



Ruberoid is tasteless. It 

 is odorless. It can be used 

 on roofs from which drink- 

 ing water is gathered. 



And because of these 

 wonderful properties 

 there are today 300 or 

 more substitutes to de- 

 ceive you. 



These substitutes have 

 names which sound like 

 Ruberoid. Be/ore they 



RUBEROID 



(REGISTERED IN U. S. PATENT OFnCB) 



Be sure to look for this registered trademark which 

 is stamped every four feet on the under side of all 

 genuine Ruberoid. This is your protection against 

 substitutes which many dealers brazenly sell as 

 Ruberoid. Ruberoid is usually sold by but one 

 dealer in a town. We will tell you the name of your 

 Ruberoid dealer when you send for our free book. 



By means of Ruberine cement j'ou can join 

 the seams and edges of the roofing together, 

 and make a one-piece roof- — sealed against leaks 

 — sealed against the weather. 



Rtiberoid can also be had in attractive colors, 

 suitable for the finest residence. These colors. 

 Red, Brown, Green, are not painted on the 

 roofing — they are a part of it. They do not 

 wear off or fade. 



Get This Free Book 



But before deciding on any roofing, for any 

 purpose, please ask for our free book. This 

 book is really a gold mine of practical roofing 

 knowledge. It tells what 

 we have learned in twenty 

 years of tests, not only 

 about ready roofings, but 

 abotit shingles, tar, tin, 

 iron and other roofings. 

 In asking for this free 

 book, please address 

 Department 34 D The 

 Standard Paint Company, 

 100 William Street, 

 New York. 



THE STANDARD PAINT COMPANY, Bound Brook, N. J. 



New York, Chicago, Kansas City, Boston, Philadelphia, Atlanta, Memphis, Denver, San Francisco, Montreal, London, Paris, Hamburg 



