10 GLEANINGS IN BEE CULTURE Aug. 1 



AS THE ADVERTISING DEPARTMENT SEES IT 



SELLING HONEY. 



We think it is generally felt that if honey were properly ad- 

 vertised — that is to say, if its merits were brought to the attention 

 of the public as they should be — there would be a much more steady 

 demand for it, alike from the consumer and ttie trade. Possessing 

 as it does such delicious qualities, its merits can be dwelt on without 

 exaggeration much better than many articles of common consumption. 

 We feel that, in almost every store where honey is sold, there is a 

 decided lack of appreciation of its real merit; and that, were each 

 bee-keeper to take pains to explain to the merchant and his clerks 

 the real worth of his fancy honey, and the difference between it and 

 that usually on the market, he would find the demand rapidly in- 

 creasing. This is brought to our mind this morning by the following 

 article which appeared in the Minneapolis Tr'tbu7ie Hustler, and which 



we take from the Mahin Mes^ejiger. 



AN EGG-PHOSPHATE STORY. 



Place— A neat attractive drugstore down east. 



Time— A hot day in August. 



Characters — The drug clerk, a rather particular customer, and a looker-on. 



The R. P. C. — "Egg phosphate, please — that is, if 

 you've some really good eggs." . . .An im- 

 pressive silence — no answer for about 45 seconds, and 

 then in a slow but right-to-the-point manner: 



D. C. — "The man we buy these eggs from puts the 

 hens to bed at night and wakes them up in the morn- 

 ing." . . Another pause, just long enough to 

 allow this striking statement to sink into the R. P. C.'s 

 mind, then: 



The D. C. — "Perhaps I did draw on my imagination 

 a bit, but he does think a lot of that brood. Puts clean 

 fresh sand in their house every day, whitewashes the. 

 place every little while, and just makes a hobby of do- 

 ing everything imaginable to make those ten hens hap- 

 py and contented." 



At this point the D. C. takes up one of the fine- 

 looking brown orbs in his fingers and looks at it proud- 

 ly — then a sharp click on the edge of the glass; and as 

 the yellow yolk drops he holds up the glass and says: 

 "Only good fresh eggs break whole like that." 



He then goes through the customary shaking mo- 

 tions, saying as he works: "We pay five cents a dozen 

 more for these eggs than we would have to pay for the 

 ordinary kind — but they are worth it." 



