1909 GLEANINGS IN BEE CULTURE H 



AS THE ADVERTISING DEPARTMENT SEES IT 



At last the R. P. C. takes the phosphate in his hand 



and carries it to his expectant lips. A look of unalloyed 



^ enjoyment spreads over his countenance; and as he 



sets the glass down he smacks his lips with the remark : 



" You did not overestimate it." 



The Looker-on went into the store undecided as to 

 what he should indulge in; but he found himself saying: 

 "egg phosphate," as thciugh he had no choice whatever 

 in the matter; and had there been 50 behind him, here 

 is a two-to-one wager that from 45 to 48 of the 50 

 would have said "egg phosphate." 



Further, had any looker-on and listener happened 

 to be in the wholesale butter and egg business he 

 would have been hunting for the source of those won- 

 derful eggs inside of five minutes, and made the effort 

 of his life to control the entire output. 



Now, it should be apparent to every one that no real success by 

 any bee-keeper in building up a demand for his honey can be ob- 

 tained without effort on his part. In the first place, he must use 

 every means possible to have his honey of good quality, well ripened; 

 and if he has honey of different flavors or different grades he should 

 undoubtedly make selections of different stores or different markets 

 for the several varieties. For instance, it has come to our notice that 

 basswood honey, in a large way, does not sell well in certain large 

 cities, while in others it is difficult to dispose of alfalfa. Buckwheat 

 honey is in constant demand in some places, and of slow sale in others. 

 Buckwheat honey will not sell nearly so well, even in its best market, 

 early in the season, as a rule, as it does in January, February, and 

 March. In the same way the local bee-keeper should study the de- 

 mands of the various stores which he supplies, seeking to furnish 

 each with the grade of honey which can be handled to the best ad- 

 vantage. If it is his plan to build up a local market for his honey, 

 he should, of course, see that it is properly labeled, so that, when 

 once he has secured desirable customers, they will continue to call 

 for his honey. Many things contribute to his success, such as care- 

 ful grading, proper shipping and display cases, careful labeling, etc.; 

 and, above all, in our opinion, care in producing and putting on the 

 market only the best which his locality will produce. 



In our mail to-day came a letter from a well-known advertising 

 man who believes that $15,000 expended in a campaign of education 

 would soJve the question of finding a market for all the honey that 

 could be produced in this country, and at prices above those now 

 prevailing. He believes that, with a popular demand for honey, net 

 prices could be advanced • not inflated ) from 25 to 33 per cent. Don't 

 forget that egg-story, and the man who got 5c per dozen extra for 

 their extra quality. 



