The Building Roofed With 

 JrRuberoid Did Not Burn 



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HTFIRE 



SHINGLES HERE 



CAUGHT FIRE 



SHINGLES HERE 

 CAUGHT FIREJ* 



t> s 5 P^ ST o r^ ! Pi w c 



In Netcong, N. J., a livery stable roofed with Ruberoid stood within 

 ten feet of a factory which burned to the ground. Behind and alongside 

 this roof of Ruberoid, were shingle roofs which ignited. The Ruberoid 

 roof was literally covered with blazing fragments. But it did not burn. 



We do not claim that Ruberoid is fireproof. 

 If the house burns from luithin, the roof will 

 be destroyed whether it be of Ruberoid, of 

 slate, or e\en of iron. 



But a roof of Ruberoid is as safe from fire 

 from without as any roof can be. You can 

 safely throw burning coals on a Ruberoid roof. 

 The coals will not set fire to the Ruberoid, nor 

 to the timbers underneath. 



Yet its fire-resisting qualities are of minor 

 importance, when you consider the other 

 superiorities of Ruberoid. 



For here is a roofing which is sun proof, 

 pnow proof, rain proof. It withstands acids, 

 gases and fumes. It is so flexible that it stands 

 the strains of contraction and expansion which 

 caus2 ordinary roofs to leak. 



Only One Ruberoid 



Since Riiberoid was invented, nearly twenty 

 3-ears ago, there have been 

 many substitutes — more 

 than 300. 



Many of these substi- 

 tutes have names which 

 5f/<;/^ like Ruberoid. And 

 until they are laid and 

 tested, they looti like 

 Ruberoid. But do not let 

 these facts deceive j'ou. 



The secret of the 

 wonderful properties of 



RUBEROID 



(TKADKMAEK KF.GISTEBED) 



Be sure to look for this regristered trademark which 

 is stamped every four feet ou the tinder side of aU 

 erenuine Ruberoid. This is your protection against 

 substitutes which many dealers brazenly sell as 

 Ruberoid. Ruberoid is usually sold by but one 

 dealer in a town. We will tell you the name of your 

 Ruberoid dealer when you send for <'ur free book. 



Ruberoid lies in the Ruberoid gum which we 

 use. No other maker can use this gmn. No 

 other roofing can possibly be so good as Ru- 

 beroid. 



Ruberoid roofing can be laid by anj-one. 

 Once on, it is practically a one-piece roof. It al^^o 

 comes in attractive colors — red, green, brown 

 — suitable for the finest homes. 



These color roofings are made under our ex- 

 clusively owned United States and foreign pat- 

 ents. The colors can never wear off nor fade, 

 because they are a part of the roofing. 



Get This Free Book 



Before you decide on any roofing for any pur- 

 pose, get our free book which tells about alt 

 kinds of roofing — the results of twenty years of 

 roofing tests. 



It tells the advantages and disadvantages of 

 shingles, tin, tar, iron, "prepared" and other 

 roofings — it is frank, fair, 

 comprehensive. 



This book is really a gold 

 mine of roofing inlcirma- 

 tion and the reason we 

 send it free is because it 

 tells all about Rul)eroid. 

 To get this book, ad- 

 dress Department 3 IS The 

 Standard Paint Company, 

 100 William Street, New 

 York. 



THE STANDARD PAINT COMPANY, Bound Brook, N. J. 



New York, Chicago. Kansas City, Boston, Philadelphia, Atlanta, Denver, San Francisco, Montreal, London, Paris, Hamburg 



