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Think What a Roof 

 Must Stand 





Before you decide on a?iy roofing, for any purpose, consider what that 

 roof must stand. Consider the expansion and the contraction of alter- 

 nating heat and cold. Think of the rotting rains of spring. Of the ice 

 and the sliding snows that winter brings. Of the burning embers, that, 

 in time of fire, it must withstand. Then send for our free book, which 

 tells the very facts you want to know about all kinds of roofings. 



This free book tells about roofs of shingles, 

 tin, tar, iron — of "prepared" and other 

 roofings. 



It tells what we have learned in nearly twenty 

 years of actual tests of these various roofings. 



It tells the first cost of each — and the after 

 cost — it tells the advantages of each fairly, 

 frankly, comprehensively. 



We gladly send this valuable book free, be- 

 cause it tells about Ruberoid roofing, too. 



Since Ruberoid was invented, nearly twenty 

 years ago, there have sprung up more than 300 

 substitutes. 



Beware Substitutes 



These substitutes have names which sound 

 like Ruberoid. Before they are laid on roofs, 

 they look like Ruberoid. 

 But do not let these 

 facts deceive you. 



No other maker can use 

 Ruberoid gum. 



And it is this wonder- 

 ful, flexible gum of ours 

 which makes Ruberoid 

 sun proof, moisture 

 proof, heat proof, 

 cold proof and weather 

 proof. 



(TRADEMABK RBGISTEEED) 



Be sure to look for this reg-istered trademark which 

 is stamped every four feet on the under side of all 

 fi-enuine Ruberoid. This is your protection ajjaiust 

 substitutes which many dealers brazenly sell as 

 Ruberoid. Ruberoid is usually sold by but one 

 dealer in a town. We will tell you the name of your 

 Ruberoid dealer when you send for our free book. 



It is this exclusive Ruberoid gum that we 

 use which makes a Ruberoid roof so nearly fire- 

 proof that a shovelful of burning coals thrown 

 on the roof will not set it afire. 



A Ruberoid roof is practically a one-piece 

 roof. For Ruberoid comes to you in yard wide 

 rolls, the seams and laps of which are cemented 

 together in one solid piece. 



You can easily lay a Ruberoid roof yourself. 

 Or you can have it laid at small expense. No 

 skilled labor is needed. The average cost of 

 laying will run from twenty to eighty cents a 

 hundred square feet — according to the roof. 



Ruberoid in Colors 



Ruberoid also comes in attractive colors — Red, 

 Green, Brown. These color roofings are made 

 under our exclusively owned U. S. and foreign 

 patents. The colors of Ruberoid roofing do not 

 fade or wear away. For 

 they are a part of the 

 roofing — a permanent- 

 color roofing, fine enough 

 for the costliest home. 



To get the free book 

 telling all about shingle, 

 tin, tar, iron, Ruberoid 

 and other roofings, simply 

 address Dept. 34 J The 

 Standard Paint Company, 

 100 William St. New York. 



THE STANDARD PAINT COMPANY, Bound Brook, N. J. 



New York, ChicaEo, Kansas City, Boston, Philadelphia, Atlanta, Memphis, Denver, San Francisco, Montreal, London, Paris, Hamburg 



