10 GLEANINGS IN BEE CULTURE Nov. 1 



AS THE ADVERTISING DEPARTMENT SEES IT 



WHAT CONSTITUTES A GOOD SUBSCRIBER? 



At first thought, one would naturally suppose that a good subscriber is one 

 who does not allow his subscription to lapse, who is appreciative of the efforts 

 of the editorial staff, and who occasionally sends in a new name or a glowing 

 testimonial. A good subscriber does all of these things, of course, but we want 

 something else from our subscribers. On this we quote the following from an 

 article which appeared in a recent issue of that excellent magazine. Advertising 

 and Selling :" 



" Opinions differ, which is fortunate, as this is 'what makes horse-racing 

 possible ;' but what I want for a good subscriber is a live reader who will ap- 

 plaud good work when it is worth applause, who will criticise bad work, and be 

 always alert and alive to the best interests of himself and his field ; who will 

 catch errors and will question statements that are open to question. With such 

 a man there will be no difficulty about his subscribing for the paper, if it is the 

 right kind of paper, and there will be no trouble about his paying for a paper 

 that is worth his while. He will be looking for new ideas, and will, therefore, 

 be open to the suggestions of advertisers, and will read, or at any rate will look 

 over, the advertising pages ; and the only really good subscriber is the man 

 who reads the advertising pages, and has the ability to buy or to direct the buy- 

 ing of advertised goods." 



Now, we want every subscriber to Gleanings to be a good subscriber in 

 the broadest sense of the word. A little just criticism put in the right spirit 

 will not hurt any one, and we will try to profit by such. 



By soUciting only such advertising as we think will appeal to our subscrib- 

 ers, by refusing any that we deem unfit to put before them, by a careful ar- 

 rangement of copy and illustrations, we try to make our advertising pages so 

 attractive that a reader can hardly help reading them. With the diversity of 

 advertising now carried, there is scarcely an issue in which you will not find 

 something advertised that you want, something that will help you in your work, 

 or add a convenience to the house, or bring additional profits to you. Even if 

 you are not quite ready to buy, or have thought of buying some other make, 

 just send a postal-card inquiry to the advertiser, mentioning that you saw the 

 advertisement in Gleanings, and find out what kind of proposition you can 

 get. Perhaps the proposition will be so attractive that you will want to send 

 your order at once, or you will get so much information regarding the goods 

 that you will buy in spite of yourself. Be sure of this, that the man who adver- 

 tises is usually the one who has the best goods to sell. If his product isn't up 

 to the mark, his advertising will find him out, for advertising demands a per- 

 fectly square deal. 



