A Bee's Sting is Nothing Beside a 

 Horsc Trader's 



and yet the "hoss trader" can "sting" you as easily in a horse trade or sale as an angry Syrian. 

 If — you don't know how to protect yourself from this trickery as you know how to pro- 

 tect yourself from the sting of an angry bee. Dr. A. S. Alexander, famous veterinarian and 

 a veteran in liorse affairs, has prepared a book: 



"Horse Secrets'' 



which lays bare all the tricks and dodges of the "Gyps" and "hoss dealers" to cheat the 

 innocent, and makes it easy to detect them in a trade or sale. No one need be imposed 

 upon by any of them, for they are all here. And not only have the tricks been exposed, 

 the legitimate "secrets" of the horse business are told also, so that in Dr. Alexander's 

 book, you are not only shown how to avoid being cheated in a horse deal, but are told how 

 to make the honest best of your horses. 



Some of 



the 



Good Secrets 



Some of 



the 



Bad Secrets 



The whole horse business has been raked fine for all "secrets." good and bad, so you may profit 

 by the one kind and avoid the other. Everyone is liable at any day cither to trade, buy or sell a horse, 

 and everyone ought to read " Horse Secrets " before he does so. 



Only One Way to Get This Book 



"Horse Secrets'* was prepared for sale to present readers of the Farm Journal and for presentation to its new subscribers 

 I he Farm Journal is alone in a class by itself amons: all farm papers. It gives its readers 24 to 60 pages every month 

 of live farm news and practical information, boiled down to the fewest possible words so that you get the meat of the matter 

 at once. Theory is left out and practical mar.er only put in. Kvery editor is an authority in his or her department. No 

 medical or vicious advertising is accepted, and every advertisement is guaranteed. 



The Farm Journal is witty as well as wise — a home paper as well as a farm paper — for the children as well as the older 

 lines. It stands for all that is best in farming and home life and its coming every month is welcomed by more than 650.000 of 

 " Our Folks " who lake and read it, fdr its message is not only Prosperity fur the farmer Imt more Happiness for farm people. 

 All who take it, love it, and we believe vou will, run, if you accept our offer: 



"HORSE SECRETS" and the FARM $ 1 00 



JOURNAL for 5 years, both for 



Send us uour order wilhin 10 daus and we will send uou. Free 

 our fine new almanac for 1910. 



Poor Richard Reuioed" 



FARM JOURNAL, 



1095 Race Street, Philadelphia, Pa. 



