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Daylight on a Dark Subject 



Protect Yourself Against the Dishonest Tricks of 

 the Horse Business and Profit by Its Honest Secrets 



Everyone who reads tliis journal citlier already owns a horse or is practi- 

 cally certain to buy or trade for one some day. And when you go to buy a 

 horse you are in danger of meeting some of the smoothest scoundrels tliat 

 ever took money out of the pockets of honest people — the so-called "Gyps." 



If you own a horse you can learn many valuable "secrets" on condi- 

 tioning him for work or sale, and if you don't own one you can learn how to 

 protect yourself from trickery in buying or trading for a horse, by reading 



"Horse Secrets'' 



the little bciok by Dr. A. S. Alexander, eminent veterinarian, which shows up the crooked 

 ways and dishonest tricks of the " hoss dealers," and tells you all the legitimate "secrets" 

 they know for putting horses in good condition, breaking them of bad habits, etc., sot-hat 

 you may profit by them. 



We have had this book prepared to tell both the bad tricks and the good secrets — to 

 guard you against the tricks and give you the benefit of the secrets. Here are a few of both 

 kinds from the manv included in the book : 



Landing a "Sucker" 



No excuse for anyone getting caught by even 

 the smoothest sharper after reading this 

 "secret." 



How to Detect the Bishoping Trick 



Crooked dealers can't pass off an old horse 

 for a young one on you by filing his teeth if 

 you've read this. 



Don't Buy a Spavined Horse 



Read "Horse Secrets" and no trickster will 

 ever palm off a spavined animal on you. VVe 

 believe every trick of the trade is in this 

 sensational book. 



About Buying and Selling Horses 



Accept this advice on where to go and how to 

 buy or trade a horse and you can't go wrong. 



The Widow Trick 



You can "spot" this old trick in a minute 

 after you have read how it is managed. 



Stopping a Tail or Mane Rubber 



Directions for curing horses of a habit that 

 disfigures their appearance. 



How to tell a Plugged Roarer 



The trick is easy to practice, but just as easy 

 to detect if you know how to do it. 



There is only one way to get it, and that is : 



Get It with the Farm Journal 



till- allalive 24 to 60 page, bi^. "little" farm paper that gives its readers more boiled down, concentrated 

 news and information on practical farm affairs than any other farm paper published — big or little. 

 Kvcry article says all that needs to be said and not a word more. Every editor is an expert and every 

 drpartment is practically a special publication on its subject. The paper publishes no medical or 

 vicious advertisements and vouches for the honesty of its advertisers with its printed guarantee. 



But The Farm Journal believes not only in improved farms and prosperous farmers, but in happy 

 farm homes and true (arm people — men and women— boys and girls. It does all it can for both. It is 

 witty as well as wise, never a croaker, always sees the good in everything, and is read and loved not 

 merely "taken," by more than 6,50,000 subscribers who form the big circle wo call "Our Folks." You'll 

 be as proud of it as they arc when you join the circle, .\ccopt this offer; 



"HORSE SECRETS" and the FARM $ 1 HO 

 JOURNAL for 5 years, both for 1 .i^ 



We will also send yow, free. "Poor Richard Revived," our splendid new 1910 .Mnianac. if you send 

 your order within 10 days. Send at once so you will get "Horse Secrets" and the .Mnianac immediately 

 and the next issue of the Farm Journal. 



FARM JOURNAL 



1095 Race Street, Philadelphia, Pa. 



