JUL'i 1, 1913 



Kirkpa trick's honey- wagon. 



thread, is noticed, and serves as a trade- 

 mark. An old customer called, and said 

 she had come for a pail of our honey, and 

 asked us to ship it to Lincoln for her. I 

 told her that this would be impossible, as a 

 dealer there had bought all our crop ; and 

 as we were shipping- about 600 lbs. that 

 week she could get the honey of them. She 

 did not think that was exactly fair in us, 

 but we wrote our customer to see her at 

 once and sell to her. 



Be sure to protect your customer, and be 

 very careful not to compete -with him. I 

 could have made fifty cents more on the 

 pail by selling to that lady, but I might 

 have lost my customer. "We positively re- 

 fuse to sell at retail to any one who lives in 

 a town where our honey is on the market, 

 ab hough we have many chances to do so. 



Pradsliaw, Neb. 



SELLING HONEY DIRECT TO THE CONSUMER 



BY GEORGE H. KIRKPATRICIv 



Beekeepers who have the time and talent 

 may disposa of a quantity of honey ^t retail 

 price. By a thorough house-to-house can- 

 vass in the neighborhood or county I have 

 sold many ton? of extracted lionev to farm- 



ers, lumbermen, and wood-choppers. In 

 selling honey in the homes we must abide 

 bj' the golden rule and always do unto oth- 

 ers as we would Ihey should do unto us. 



When approachirg a new customer ask 

 him for a few moments of his time, and then 

 in a few words give an outline of the prop- 

 osition. At the same time remove the top 

 from a pail of honey, and ask the prospec- 

 tive customer or his children to sample the 

 honey. With book and pencil in hand ask 

 the gentleman for his name and address; 

 and whil? writing it inquire how many pails 

 of hon.ey he wishes. He will be quite sure 

 to take a pail ; but if he should not it will 

 do no harm to have his name and address. 



Offer for sale only the best honey, and 

 ask a fair i^rice for it, which should be 5 

 cts. per lb. above the wholesale price. The 

 honey should be put up in ten-pound fric- 

 tion-top pails, and neatly labeled. Make 

 tlie same price to all cusi oners, and request 

 the retail grocers to whom you furnish hon- 

 ey to sell to th?ir cns'.omers at your retail 

 price. 



One of the most important parts of the 

 equipment is a special vehicle, neatly paint- 

 eel and lettered. 8nch a lig will bring many 

 a crs'omer wlio woi^ld otherwise be missed. 

 The illustration shows my vehicle. It is 

 painted white, and lettered in black. It has 



