SEPTEMBER 1, 1913 



Field day, Massachusetts Agriculluial College, Amherst, Mass., June 11 and 12. See editorial in the 

 July 1st issue, also in this issue. 



HONESTY IN ADVERTISING QUEENS 



What Constitutes a Golden ? 



BY PENN G. SNYDER 



It is an acknowledged fact that, Avhen 

 goods are bought from description in some 

 advertising medium, the article purchased 

 should be as represented. It is vei*y unjust, 

 to say the least, to bargain for one thing- 

 and then receive something that possibly 

 does not approach in looks or value the im- 

 pression received from the advertisement. 



There is absolutely no harm in saying' in 

 one's advertisement, " I have the finest 

 queens ever produced." Such a statement 

 is a general one. and can be accepted as 

 such when summing up; but if the adver- 



tisement reads, " Mj^ bees are all free from 

 foul brood," or '' My red-clover strain have 

 tongues 23-100 of an inch in length," or 

 " My goldens are full six-band," then a spe- 

 cific promise is made to the intending pur- 

 chaser, and it would be well for all concern- 

 ed if the advertising manager of the period- 

 ical should demand of the advertiser a 

 proof of his assertion. 



There is notliing in the world much 

 cheaper than talk. When put in the form 

 of an advertisement it becomes a little more 

 expensive; but if it comes to making state- 

 ments that are not true in the published ad- 

 vertisement, there is no limit to the claims 

 that can be made. No doubt such adver- 

 tisements do the honest advertiser a great 

 injustice, as his statements are not so fiorid 



The collection hall of the Massachusetts Agricultural College, holding the exhibit at the beekeepers' 

 convention, June 11 and 12. 



