608 



GLEANINGS IN BEE CUI.TllRE 



Partial view of tlie exhibits. 



or highly colored, aud so do not look as at- 

 tractive to the buyer's eye. 



Take, for example, the yellow coloring of 

 golden bees. The advertiser can say, " I 

 sell yellow bees, the brightest and best; 

 strictly first-class goldens. 1 have the finest 

 goldens in the United States;" or he can 

 say, " My bees run five and six band gold- 

 en. My breeding stock runs full six-band 

 gold ; my breeding queens and drones flying 

 are entirely yellow." When the latter state- 

 ments are made, there is a specific i^romise, 

 or supposedly a guarantee that such is a 

 fact ; but is it 1 



This is where the advertising manager 

 should require, before printing such adver- 

 tisements, full proof. 



When such has been forthcomina' and 



demonstrated to his entire satisfaction no 

 one can be harmed — neither the advertising- 

 medium, the purchaser, nor the advertiser. 



The first four of the above statements are 

 general. They really do not guarantee any 

 thing definite; but the latter statements are 

 of an entirely different character. 



It is not the intention of this article to 

 give the impression that any advertiser in- 

 tentionall}^ makes a misstatement. He be- 

 lieves his advertisement to be true, or prac- 

 tically so. 



There is considerable ignorance among 

 the beekeepers, if not the producers of 

 queens, as to what constitutes a golden bee, 

 as well as to how many bands or segments 

 the bee possesses. Any bee that is very 

 bright in a colony, if only three-banded, 



Display of wax, including several samples of foreign wax in the rear. The large cakes show samples of 

 different renderings with the equipment at the college. 



