PRINTYPE 



Receives the Plaudits of the Public 



Mgilant Protector of People's Eyesight Hail- 

 ed as a Benefactor by Many Thousands of 

 Enthusiastic Admirers. "Officer Printype "' 

 Responds with Becoming Modesty. 



Officer Printype says: "I am overwhelmed by the ova- 

 tion which has greeted my appearance in your midst. I am 

 simply doing my sworn duty in ridding the Business and 

 Financial Districts of the Bad Characters that for years 

 have made Typewriters a menace to your eyesight. I have 

 mercilessly exposed and relentlessly pursued these dan- 

 gerous Typewriter Types, which are responsible for more 

 cases of Defective Vision than all other causes combined. 



" Report direct to my Headquarters, in the Oliver Type- 

 writer Building, Chicago, any machine whose type is vio- 

 lating the Optical Law and I'll have the offender haled 

 before the Court of Public Opinion." 



Printype — ^ 



OUIVET^ 



Typewri4r&r 



Printype is owned and controlled exclusively 

 by The Oliver Typewriter Company 



America rings ^vith praise and applause for Prin- 

 t\pe. This superb new typewriter type has attracted 

 more attention than any tj^pewi-iter innovation 

 brouglit out in recent years. 



Hundi-eds of thousands of people have seen this 

 new type and wondered what it was that made 

 Printype Correspondence seem like a spoken mes- 

 sage. There's virility, strength and charm in Prin- 

 type correspondence. There's refinement and "class " 

 and style. 



Not because of its novelty — it's inherent in the 

 type '. 



A Vast Improvement 



Printype is designed in shaded letters and numer- 

 als, like the type in which books and magazines are 

 printed. It is book type transformed and adapted to 

 modern typewriter requirements. 



This radical departure from the old style " out- 

 line " letters makes it possible to produce on The 

 Oliver Tiipeu'riter, a page of manuscript as clear 

 and attractive as that of the finest book. The Oliver 

 is the first and only typewriter that successfully 

 prints print .' 



The Primary Reason 



Printype resulted from our discovery that " out- 

 line " type, with its sameness, due to absence of 

 shading, was harmful to the eyes. 



The Silent Test 



For months, without any advertising, we put 

 hundi-eds of Printype Oliver TypewTiters into actual 

 service, in many diverse lines of business. We want- 

 ed the public's verdict. It came in a burst of admir- 

 ation and a flood of orders that proved Printype a 

 brilliant success. 



Printype letters, wherever seen, excited the keen- 

 est interest. Business men who received their first 

 Printype letter almost invariably answered, post haste 

 — "Where did you get that type T' Thus Printype 

 captured the country without firing a single shot. 



Price Not Advanced 



The Printype Oliver Typewriter sells for $100. 

 You can pay at the rate of 17 cents a day. The 

 " Printyper " is our latest and best model. The 

 new type adds 25 per cent to the value, but not one 

 cent to the price. .V small cash payment brings the 

 machine. (248) 



Send Printype Coupon Now! 



If you or any 

 one in whoin 

 you are inter- 

 ested contem- 

 plate going: to 

 a Business Col- 

 legre, trrite us 

 tirst and we 

 will, without 

 charge, supply 

 you with some 

 very valuable 

 infor m a t i o n 

 on the subject. 



The Oliver Typewriter Company, 

 116 Prospect St.. Cleveland, Ohio. 



Tell Officer "Printype" to write me 

 a letter and send me lus Book. I am 

 interested. 



Xame 



Address 



