r 



PRINTYPE 



Receives the Plaudits of the Public 



Vigilant Protector of People's Eyesight Hail- 

 ed as a Benefactor by Many Thousands of 

 Enthusiastic Admirers. " Officer Printype " 

 Responds with Becoming Modesty. 



Officer Prlntype says: " I am overwhelmed by the ova- 

 tion which has greeted my appearance in your midst. I am 

 simply doing my sworn duty in ridding the Business and 

 Financial Districts of the Bad Characters that for years 

 have made Typewriters a menace to your eyesight. I have 

 mercilessly exposed and relentlessly pursued these dan- 

 gerous Typewriter Types, which are responsible for more 

 cases of Defective Vision than all other causes combined. 



" Report direct to my Headquarters, in the Oliver Type- 

 writer Building, Chicago, any machine whose type is vio- 

 lating the Optical Law and I'll have the offender haled 

 before the Court of Public Opinion." 



Prinf^pc — i^ 



OUIVEI^ 



Typcwri't^r 



Prlntype Is owned and controlled exclusively 

 by The Oliver Typewriter Company 



America rings with praise and applause for Prin- 

 type. This superb new typewriter type has attracted 

 more attention than any typewriter innovation 

 brought out in recent years. 



Hundreds of thousands of people have seen this 

 new type and wondered what it was that made 

 Printype Correspondence seem like a spoken mes- 

 sage. There's virility, strength and charm in Prin- 

 type correspondence. There's refinement and "class" 

 and style. 



Not because of its novelty — it's inherent in the 

 ti/pe ! 



A Vast Improvement 



Printype is designed in shaded letters and numer- 

 als, like the type in which books and magazines are 

 printed. It is book type transformed and adapted to 

 modern typewriter requirements. 



This radical departure from the old style " out- 

 line " letters makes it possible to produce on The 

 Oliver Tyirwriter a page of manuscript as clear 

 and attractive as that of the finest book. The Oliver 

 is the first and only typewriter that successfully 

 prints print ! 



The Primary Reason 



Printype resulted from our discovery that " out- 

 line " type, with its sameness, due to absence of 

 shading, was harmful to the eyes. 



The Silent Test 



For months, without any advertising, we put hun- 

 dreds of Printype Oliver Type\vi-iters into actual 

 service, in many diverse lines of business. "We want- 

 ed the public's verdict. It came in a burst of admir- 

 ation and a flood of orders that proved Printype a 

 brilliant success. 



Printype letters, wherever seen, excited the keen- 

 est interest. Business men who received their first 

 Printype letter almost invariably answered post haste 

 — " Where did you get that type I " Thus Printype 

 captured the country without firing a single shot. 



Price Not Advanced 



The Printype Oliver Typewriter sells foro $100. 

 You can pay at the rate of 17 cents a day. The 

 " Printyper " is our latest and best model. The new 

 type adds 25 per cent to the value, but not one 

 cent to the price. A small cash payment brings the 

 machine. " (248) 



Send Printype Coupon Now! 



If you or any 



one in whom 

 you are Inter- 

 eBted contem- 

 plate grolng- to 

 a BuBlnesB Col- 

 leg:e, write u$ 

 first »nd we 

 will, without 

 ehargfe. supply 

 you with some 

 very Talnabl* 

 inform a 1 1 o n 

 on the subject. 



The Oliver Typewriter Company, 

 116 Prospect St.. Cleveland. Ohio. 



Tell Officer "Printype" to write me 

 a letter and send me his book. I am 

 interested. 



yame 



^[(Idress 



