OCTOBER 15, 1913 



A 77-year-old Subscriber 

 Renews for Three Years 



Wlieu Mr. P. B. Bromfield, President of the Bromfield & Field Advertising 

 Agency, of Xew York, said to the writer some time ago, " I would rather 

 have a circulation such as Gleanings in Bee Culture has, in a paper with 

 a definite aim and field, than one with many times the circulation which is 

 obtained with the aid of i^remium inducements or a low price, and which 

 has no pui'pose nor special reason for existence." He probably had refer- 

 ence to a certain class of readers of which the following are examples : 



Clabks Green, Pa., Sept. 18, 1913. 

 The A. I. Root Co, 



Medina, Ohio. 

 Dear Sirs : — 



Enclosed find clieek for .|2.00 to renew subscription to 

 Gleanings for three years. One year comes around so soon 1 

 thought I would renew for three, as it is one of the i^eriodicals 

 that I read almost entirely every number. I was 77 years old 

 yesterdaj^, and hope to live to renew at the end of the three 

 years. Yours truly, 



John R. Colvin. 



DEPARTMENT OF ]MATHEMATICS, 



INDIANA UNIVERSITY, 



BLOOMINGTON. INDIANA. 



Sept. 17, 1913. 

 Gentlemen : — 



I enclose check for $2.00 for Gleanings in Bee Cul- 

 ture for three years (this is your offer, I believe). Let sub- 

 scription begin Sept. 1. Very truly, 



D. A. ROTHROCK. 



The writer of the last letter, Mr. D. A. Rothrock, is one of that numer- 

 ous class of business and professional men taking up beekeeping as a side 

 line or hobb}-. Mr. Colvin, on the other hand, has been a subscriber for 

 nearly thirty years. On November 10, 1910, he wrote us, when renewing 

 his subscription : " I have taken Gleanings for twenty-five years or more." 

 The statement made by Mr. Bromfield, as well as the representative letters 

 above quoted, explain why numerous advertisers get such excellent returns 

 from space used in Gleanings in Bee Culture. 



We shall be pleased to give definite information relative to circulation, 

 rates, etc., to any interested party. 



The A. I. Root Company, Pub'rs 



Medina, Ohio 



