272 OLEOMARGARINE. 



that way. I am endeavoring to get at the question of how far this 

 bill would totally wreck the business. 



Mr. SCHELL. We have considered that. 



The ACTING CHAIRMAN. You say you have a business which depends 

 for its life solely upon its ability to produce an article of a certain 

 color, whereas these other people are complaining that it is their color 

 you are imitating. 



Senator MONEY. It is not the other people's color ; it is their own 

 color. It was introduced by the oleomargarine people, and the butter 

 men adopted it. 



The ACTING CHAIRMAN. I guess God established it originally, sir. 



Senator MONEY. The oleomargarine manufacturers discovered it, and 

 the other people united in imitating it 



The ACTING CHAIRMAN. I have an idea, from what you have said 

 about the character of these goods, that this color is an incidental 

 matter which would soon be overcome by the ordinary process of adver- 

 tisement and the ordinary good sense of the community. 



Mr. SCHELL. I think it has been stated here by one side, and con- 

 ceded by the other, that taste constituted a large per cent of the 

 attractiveness of a food product, and color the. balance. Professor 

 Wiley, an expert on the subject, I think, stated that the eye aided the 

 palate; and that no matter if an article was just as good as any of its 

 class, if it did not look as you expected it to look, you were not going to 

 have nearly the appetite for it that you otherwise would. And I think 

 that statement will be borne out by your everyday experience. You 

 go to different hotels, to a certain hotel, by choice, in preference to 

 another, not because they give you anything better to eat, but because 

 they get it up better, in better style. They please the palate and they 

 please the eye. The eye aids the palate; and you enjoy the food better 

 even if the cooking is not any better, and they have not really as much 

 to eat. 



Now, in addition to the oleomargarine manufacturers, there are 

 interested in this bill the cattle growers, the sheep growers, who have 

 been represented; the cotton growers and cotton seed oil mills, who 

 will be represented; and 1 might say, in addition to the interests of 

 the cattle and hog growers, the people interested in the raising of every 

 competitive animal sheep, poultry, or whatever comes into competition 

 with the product of the cattle or the hog are interested in this bill, 

 because the prices are correspondingly advanced as the prices of cattle 

 and of hogs are advanced. 



The ACTING CHAIRMAN. How much longer do you intend to proceed? 

 We must adjourn the session for at least half an hour, 1 suppose. 



Mr. SCHELL. I can go on this afternoon ; I do not know how much 

 time I will want, Mr. Chairman. 



The ACTING CHAIRMAN. What is the custom about meeting in the 

 afternoon ? 



Senator FOSTER. Half past 2 has been the usual hour for reassem- 

 bling. 



The ACTING CHAIRMAN. Then you will be prepared to resume at half 

 past 2. 



Senator FOSTER. You have the floor, Mr. Schell. 



The ACTING CHAIRMAN. You will be conceded the floor at half past 2. 



Mr. SPRINGER. Mr. Chairman, the cotton seed oil men are here, and 

 may be here this afternoon when Mr. Schell gets through. 



The ACTING CHAIRMAN. All right ; we will be ready to hear them at 

 that time. 



