386 OLEOMARGARINE. 



THE CHICAGO CHRONICLE, 



Chicago, December 19* 1900. 

 To whom it may concern: 



Messrs. Braun & Fitts, of Chicago, man ufacturers of high grade oleo- 

 margarine, have advertised their product excensively in the Chronicle 

 for several years. Be it said to their credit and honor that they have 

 advertised the exact article which they manufacture, under its proper 

 name. There has been no deception in their advertising, and they 

 have given the public exactly what they claimed to do in their adver- 

 tising, so that anyone buying their advertised product did so with the 

 full knowledge of the character of the goods he would receive. 

 Yours, truly, 



H. W. SEYMOUR, Publisher. 

 LESTER L. JONES, Business Manager. 



Mr. JELKE. In connection herewith we present some of our printed 

 wrappers, which go direct to the consumer wrapped around the oleo- 

 margarine. The word " Oleomargarine " is conspicuously placed, and 

 I will say that the sale of our Holstein brand would make probably 

 25 per cent of our entire business. 



The wrapper referred to, which was handed to members of the com- 

 mittee for examination, is as follows : 



BRAUN & FITTS, 



the only high grade 



HOLSTEIN. 



Trade-mark. 



OLE OM ARGARINE . 



Mr. JELKE. We also put up many other brands. Here is one that 

 we put up for one of the retail dealers in oleomargarine. 



The wrapper above referred to, which was handed to members of the 

 committee for examination, is as follows : 



W. G. PUTNAM'S 

 888-824 South Adams St. 



" PEERLESS." 

 Strictly High Grade. 



CHURNED BY BRAUN & FITTS. 



OLEOMARGARINE. 



Mr. JELKE. The reason the ink is put on in this manner is because 

 it is almost impossible Mr. Knight will understand this to get these 

 inks that will not blur if they are put on in a heavier way; and when 

 it is wrapped around the butter it brings out these points very promi- 

 nently. This parchment paper does not take the ink well. 



We put up very many brands similarly branded with the word 

 "Oleomargarine" in as large type as the largest letter on the brand, 

 and, as a rule, not less than a one-half inch letter. The reason we do 

 not put up all our goods in the same manner is because many of the 



