contained 94 per cent of the total number of blunders recorded. The 

 writers do not attempt to explain the reason for this unequal proportion. 

 (Note. The word "gross blunder" as used in this article refers to 

 such inconsistent mistakes as identifying yew as black locust or redwood 

 as maple. As an arbitrary method of determining what would be con- 

 sidered a blunder, the authors decided that a species referred to by a 

 name not in the same division of the classification would fall under that 

 heading. This system was followed throughout except where teak and 

 myrtle were confused.) 



* Butternut should follow black walnut in the accompanying chart. 



; 



F 



DOUGLAS FIR TRADEMARK CONTEST. 



OLLOWING the custom established last year of having the 

 students engage in some form of a contest in which they could 



: exhibit their ingenuity and skill, the Forest Club Annual held 

 a "trade mark contest" this year. The object of the contest was 

 o develop if possible a suitable trade mark which could be applied 

 o a high grade of Douglas fir lumber, and by the use of such a 

 trade mark identify a standard grade of product similar to that 

 now established in the shingle market. The requirements were of 

 necessity very exacting, and because of these requirements, specified 

 1>\ 1 .he Annual, the judges of the contest, R. B. Allen and J. S. Williams 

 of the West Coast Lumbermen's Association, and C..P. Constantine 

 of the Constantine Advertising Co., failed to find any of the designs 

 submitted deserving of first prize. The judges were requested to 

 criticise the designs freely, and in so doing gave very valuable infor- 

 mation upon the requirements for commercial trade marks. Among 

 other things they said : ' ' We want to compliment all contestants on 

 their initiative and originality. The designs submitted showed con- 

 siderable thought and work, but some one point or other precludes 

 their use as trade marks under the conditions imposed by the Annual. 

 Such contests are heartily commended as they develop initiative 

 and originality in the student, qualifications greatly desired." 



The judges further remarked that the students have no reason to 

 be discouraged because their efforts were rejected, for some of the 

 best advertising specialists in the country have worked on the same 

 idea without success. 



43 



