the House of McCullough 



Here, orders from all over the Orient pour in unceasingly from 

 business houses who know the value of good advertising; for circulars 

 and booklets, printed in the "McCullough Way," possess a certain 

 power and charm of typography peculiar to no other printing establish- 

 ment in the Far East. 



Every advertising message printed at "McCullough's" is the result 

 of a combination of experience, ability, and good taste, which makes 

 it of interest to the reader, rather than a "waste-basket filler." 



These qualities are equally characteristic of the Electrical Depart- 

 ment, which, under the able direction of an Electrical Engineer, has 

 come to be known as the most efficiently operated shop of its kind in 

 the Far East. 



This Department represents some of the most prominent elec- 

 trical supply houses in the United States and Europe, and at all times 

 carries sufficient stock to meet practically any demand which may be 

 made upon it. 



By maintaining an office at No. 20 Broad Street, New York, 

 under the direct supervision of Mr. McCullough, the firm is enabled 

 to buy at more favorable prices and to better advantage than those 

 depending upon correspondence and cablegrams for quotations. 



Noted for efficiency, with every man assigned to his proper 

 place, pulling for the success of the Company, and striving to make 

 the name of E. C. McCullough & Co. the standard of excellence in 

 its particular field, it is small wonder that success has attended this 

 organization. 



This publication was printed at "McCullough's" in the ordinary 

 course of business a product of Filipino labor and the spirit of "Every 

 Man a Partner." 



