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AMERICAN BEE JOURNAL. 



not be disappointed, nor blame any one, if 

 he gets no return from one insertion of an 

 advertisement, especially if he is a new 

 man. We will say that Mr. A, for instance, 

 orders one insertion of an advertisement, 

 offering queens. He is a new man, and is 

 apt to expect that, within four or five days 

 after the appearance of his card, he will get 

 a large number of responses ; but he forgets 

 that Mr. B, a well-known queen-breeder, 

 offers queens just as cheap, just as good, 

 and is kuoimi to be reliable. It is the most 

 natural thing in the world for bee-keepers 

 to buy of those who are well known. I do 

 not mean to discourage one-insertion ad- 

 vertisements, but usually they do not pay 

 unless some special inducement is offered 

 in the way of extra quality, extra low 

 price, or something novel, that everybody 

 wants to see and get. But even then a 

 plurality of insertions is far more liable to 

 get better returns for the money invested. 



While the above is exactly right, we 

 want to say that cotdinuous advertising 

 pays best. If you cannot afford to keep an 

 advertisement of a one inch, or two inch, 

 space running constantly, then use only a 

 half inch space. It will pay any advertiser 

 to keep his name, address and business be- 

 fore the public all the time. If he permits 

 his advertisement to drop out of the bee- 

 papers, he will find that his name will be 

 dropped from the memory of those who 

 would be his customers if they were re- 

 minded of him by seeing his advertisement 

 in every issue of the bee-paper taken. 



These are matters worth thinking about, 

 if the advertiser wishes to build up a good 

 business. 



]Marketing' Honey.— Mr. L. L. Als- 

 paugh, at the last Nebraska State conven- 

 tion, read an essay on "Extracted or Comb 

 Honey for the Home Market." In the 

 November Nebraska Bee-Keeper we find it 

 as follows : 



My plan has been like this. I made two 

 show-cases, taking one of them to each of 

 our best grocery stores, and set them on 

 the counter and filled them with nice honey, 

 taking care to have the sections nicely 

 cleaned and scraped, and honey well capped 

 over, adorning them with pretty three- 

 colored labels, giving kind of honey, and 

 my own name and address, giving the 

 grocer orders to sell the honey at so much 

 per section. 



The great secret in selling honey at home 

 or abroad, depends largely upon the shape 

 and style in which it is put on the market. 

 People do not care to buy sections of honey 

 where the cappings are dark and broken ; 

 with combs bulged out on one side, and 

 thin on the other, with bee-glue all over 

 the sections, but will sooner take one with 

 nice, even combs, with the cappings all 



white and even, and with the sections 

 scraped clean and adorned with a neat, 

 tasty label; then if the flavor is good, a 

 customer once, a customer always. He 

 pays for his honey, and goes on his way, 

 with visions of " buckheat and honey " for 

 family breakfast. 



The business of putting up honey for 

 market, either comb or extracted, is as 

 much of a knack as it is for the farmer to 

 have hogs that bring the highest price in 

 market. The good housewife who takes 

 poor, soft, colorless buttter to market, 

 which the grocer only buys for soap-grease, 

 never gets the highest price for her butter, 

 but has to accept just what she can get; 

 but when she takes a good, prime article, 

 her butter is demanded from a class of cus- 

 tomers who can and will pay for a good 

 article. 



COWVENTIO»J DIRECTORY. 



Time and place of meeting. 



1895. 

 Jan. 2. 3.— Michigan State, at Detroit, Mich. 

 W. Z. Hutchinson, Sec, Flint, Mich. 



Jan. 9.— Indiana State, at Indianapolis, Ind. 

 Walter S. Pouder, Pres., IndianapoUa, Ind. 



Jan. 21, 22 — Colorada State, at Denver, Colo. 

 H. Knight, Sec, Littleton, Colo. 



Jan. 22-24.— Ontario, at Stratford, Ont. 



W. Couse, Sec, Streetville, ont. 



Jan. 25, 26.— Ontario Co., at Canandaigua. 

 Ruth E. Taylor, Sec, Bellona, N. Y. 



Jan. 28.— Venango Co., at Franklin, Pa. 



C. S. Pizer, Sec, Franklin, Pa. 



Jan. 30, 31.— Vermont, at Middlebury. Vt. 

 H. W, Scott, Sec, Barre, Vt. 



Feb. 8, 9.— Wisconsin, at Madison. Wis. 



J. W. Vance, Cor. Sec, Madison, Wis. 



Mar. 16.— S. E. Kansas, at Bronson, Kan. 



J. C. Balch, Sec, Bronson, Kan. 



. .—North American, at Toronto, Can. 



Frank Benton, Sec, U. S. Dept. Agriculture, 

 Washington, D. C. 



lt^~ In order to have this table complete. 

 Secretaries are requested to forward full 

 particulars of the time and the place of 

 each future meeting.— The Editor. 



North American Bee-Keepers' Association 



OFFICERS FOR 1895. 



Pres.— R. F. Holtermann Brantford, Ont. 



Vice-Pkes.— L. D Stilson York, Nebr. 



Secretary.— W. Z. Hutchinson... Flint, Mich. 

 Treasurer.— J. T. Calvert Medina, Ohio. 



National Bee-Keepers' Union. 



President— Hon. R. L. Taylor.. Lapeer, Mlcb. 

 Gen'l Manager— T. G. Newman, Chicago, 111. 

 147 South Western Avenue. 



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