most productive portions of Canada, and this system 

 of farming will ultimately become a leading factor, and 

 occupy a vitally important place in the agricultural 

 development of Southern Alberta. 



Canada's Expanding Apple Market 



The fall of 1920 saw the Canadian apple 

 further extending the scope of its popularity 

 and seizing additional foreign markets in its 

 onward march. Canada's diversity of soil and 

 climatic conditions makes for the production, 

 throughout the different provinces, of a fruit of 

 varying quality and properties, but the wide sale 

 fruits from both Atlantic and Pacific areas enjoy, 

 upon export to widely scattered portions of the 

 globe, would indicate the favor with which the 

 product of every section is accepted. 



Considerable fruit, and of a very excellent 

 quality, is raised in the Provinces of Ontario and 

 Quebec, the normal production for each being 

 about 100,000 barrels annually. This, however, 

 does not even satisfy local demand, so that not 

 only is there none of the fruit available for 

 export but importations from other provinces 

 are necessary. The apple-exporting provinces 

 of Canada are Nova Scotia and British Columbia, 

 and the names of Annapolis Valley in the former 

 and Okanagan Valley in the latter have, from 

 the fame of their high-quality product, become 

 familiar in the fruit markets of the world. In 

 1919, Nova Scotia produced approximately 

 2,000,000 barrels of apples, whilst British Co- 

 lumbia's crop of 3,600 carloads was worth 

 $5,250,000 to the growers. 



Increasing Popularity Abroad 



Whilst a portion of the British Columbia 

 apple crop finds its way to Ontario and the 

 prairie provinces and that of Nova Scotia is 

 always to be found in Western Canadian cities, 

 the principal outlets for export are the British 

 Isles and the United States. The British Isles 

 forms the largest export market for Canadian 

 fruit, which has for years been growing in favor 

 there. In 1919, of a total of 420,610 barrels of 

 apples imported into the United Kingdom, 

 Canada supplies 226,175, or more than one-half, 

 and indications are that shipments in 1920 will 

 bring Canada's aggregate and quota to much 

 higher figures. Certain sections of the United 

 States also provide markets for the Canadian 

 apple crop, and a gratifying feature in the past 

 few years has been the appeal which British 

 Columbia apples has made to United States 

 wholesalers and consumers. 



The Okanagan Valley, through its energetic 

 and progressive fruit growers' associations, has, 

 of recent years, made strenuous efforts to build 

 up an export market and these endeavors have 

 been attended with satisfying results, so that 

 already the market covers an extensive foreign 

 field. From little towns in the picturesque 

 valley, large shipments have been made this 

 season to England and Scotland, to New York 



and other United States points, to New Zealand 

 and Australia, whilst carloads consigned to 

 Montreal for reshipment had undesignated des- 

 tinations in foreign countries. 



New Markets Continually Opening 



Energetic growers of the valley are continu- 

 ously opening up new markets, which the fame 

 which has preceded the fruit simplifies, as witness 

 the recent large shipment, a first venture, to 

 Cleveland, Ohio, where the consignment was 

 received on its first appearance with favor and 

 exhausted within a short time of its receipt. 

 The*British Columbia apple is now so popular 

 in the United States that a large portion of the 

 1920 crop was purchased by American dealers 

 whilst yet on the tree, and at prices in excess of 

 those prevailing at the time of purchase. 



Nova Scotia has a splendid market for its 

 apples in the British Isles, where the fruit has 

 been a steady favorite for many years. This 

 footing has been considerably strengthened since 

 the harvesting of the 1920 crop and a still more 

 insistent demand created. In 1919, the Province 

 of Nova Scotia shipped a total of 1,584,000 

 barrels of apples, of which 432,000 barrels went 

 to the markets of the United Kingdom. Up to 

 the end of November, 1920, the shipments for 

 English ports from the season's crop totalled 

 485,000 barrels, or more than those for the entire 

 previous season. 



Nova Scotia Product in Demand 



A considerable portion of the crop of this 

 province also finds its way to the adjacent market 

 of Newfoundland, whilst every year carloads 

 going to the Eastern United States markets are 

 favorably received. 



Opportunities for the marketing of a portion 

 of the Canadian apple crop in continental 

 countries, discussed by F. Forsyth Smith, Can- 

 adian Fruit Trade Commissioner, in a report to 

 the Department of Trade and Commerce just 

 published, says: 



" It is to be hoped that Canadian exporters have 

 taken steps to get into touch with the many Scandi- 

 navian importers, who have expressed an interest in 

 developing business with Canada. Unfortunately, 

 Norway, one of the most promising markets, has 

 placed an embargo on imported apples, but Denmark 

 and Sweden are doing an important business with 

 the United States and should not be neglected by 

 our shippers. The embargo on apple importation 

 into France has been removed, and, while exchange 

 conditions will make business difficult, interested 

 inquiries from French importers have been received " 



Apple growing is undoubtedly on the increase 

 in Canada, and as the number of provinces which 

 can supply their demand from within their own 

 confines increases, a still larger export trade can 

 be built up. 



The prairies have exhibited their adaptability 

 to producing certain species, and the time is 

 forecasted when the apple orchard may be an 

 adjunct of every prairie farm home. 



