If you would build up a national business, you should 

 know Canada; you should understand the difference in the 

 viewpoints of the Westerner, from that of the man in 

 Ontario, the man in Quebec and the man in the Maritime 

 Provinces. 



To understand men one should be familiar with the 

 conditions under which they do business. To do this, one 

 must visit the city or town where they do business and get 

 close enough to see in what ways conditions are different 

 in one locality from another. 



We all know that the needs of a customer in a manufac- 

 turing city like Windsor are very far different to the needs 

 of a prairie city like Saskatoon. But to thoroughly under- 

 stand, and to be in a position to answer any demand in 

 these places, the business man should visit these places and 

 study each one in relation to the product he manufactures. 



For instance, how many business men in Canada know 

 what towns are affected by drought in ascertain district in 

 the West? How many know what towns' would be affected 

 by a great increase in demand for Canadian paper and 

 pulp. 



One cannot know his market too intimately; and, as 

 everyone in business in Canada knows, the distances here 

 are great indeed and the diversity of interests entail seri- 

 ous study to be fully understood. 



Travel in Itself is Worthwhile 



Apart from the purely business aspect of the matter, 

 however, Canada offers to the tourist a wealth of places 

 worth seeing: 



The beauties of the Pacific coast cities and their parks, 

 the Rockies, the Okanagan and other B.C. valleys; the 

 prairies at harvest time, or for that matter, at a time when 

 the crop is in; the drives around Winnipeg; the Great 

 lakes; the Muskoka lakes; the Algonquin Park; the pas- 

 toral scenery of Ontario; Niagara Falls, whirlpool and 

 rapids; the Niagara fruit district; the Rideau; theThousand 

 Islands; the drives around Toronto, Ottawa and Mont- 

 real; the Parliament Buildings and the view from Parlia- 

 ment Hill; the St. Lawrence and Saguenay River trips; old 

 Quebec; the hunting and fishing grounds of New Bruns- 

 wick; the seafaring life along the shores of the Maritime 

 Provinces; pastoral Prince Edward Island; the apple 

 valleys of Nova Scotia; the harbors and beauty spots of 

 St. John and Halifax and these are only high spots that 

 come readily to mind. 



Travel in itself is worth while. The business man 

 should be, and generally is, a good mixer. On the train 

 or boat the good mixer soon meets men and women worth 

 knowing. The consequence is a mental rejuvenation, or 

 brushing up, that is good for any rfian. 



One thing is sure, the man who starts out tosee Canada 

 is going to come home an enthusiastic believer in his own 

 country and an optimist as to the future of his own busi- 

 ness. 



Wheat Export Prospects in 1922 



Harvesting operations are well under way in Western 

 Canada, and with every assurance of a wheat crop second 

 only to that of the bumper year of 1915, attention is drawn 

 to the finding of possible markets for the disposal of this 

 huge yield. It is conceded by competent authorities that 

 the Canadian wheat yield this year will be well over the 

 300,000,000 bushel mark, and of this quantity approxi- 

 mately two-thirds, or 200,000,000 bushels, will be available 

 for export. A survey of the world wheat situation shows 

 that the United States also will have 200,000,000 bushels 

 to export, while Australia and Argentine combined will 

 have a similar quantity to export, making in all a total of 

 600,000,000 bushels from the principal grain-producing 

 nations of the world, to meet the demands of those 

 countries which find it necessary to import wheat. 



Europe is the principal market for the sale of wheat, 

 and according to the latest estimate of the United States 

 Department of Agriculture, the requirements of that 

 market this year will be 582,000,000 bushels. Reports 



from all sources regarding Russia said crop conditions 

 were favorable and the yield would feed the nation this 

 year. Nearly all European countries, however, reported de- 

 creases, the total European production being estimated at 

 1,100,991,000 bushels, compared with 1,239,256,000 

 bushels in 1921, and pre-war average of 1,275,157,000 

 bushels. 



Export Effect of U.S. Tariff 



Canada will undoubtedly supply a large portion of this 

 demand. In addition the United States annually imports 

 a large quantity of Canadian hard wheat, which is mixed 

 with American soft wheat in the manufacture of fljur. 

 From a purely milling standpoint Western Canadian hard 

 wheat is worth from 7 to 10 cents per bushel more than the 

 best the United States can offer, and importers are con- 

 sequently keen for Canadian hard wheat. While the 

 United States tariff has had a detrimental effect on ship- 

 ments of Canadian wheat for consumption to the United 

 States, exports in 1920 amounted to the respectable total of 

 49,213,551. The British Dominions, such as Newfound- 

 land, West Indies, etc., offer another market for Canadian 

 wheat, and Japan, whose imports prior to 1921 were 

 practically negligible, entered the market that year and 

 purchased some 6,000,000 bushels. Judging from inquiries 

 regarding the 1922 crop received from Japanese importers, 

 there is every reason to believe that shipments to that 

 country will continue unabated this year. From the 

 foregoing it would appear that there will be a demand at 

 least equal to the supply of Canadian wheat. 



The marketing of this huge quantity of grain requires a 

 smoothly working machine, which can be depended upon at 

 all times to function with despatch and efficiency, and 

 Canada undoubtedly has one of the finest grain-handling 

 systems in the world. Ten companies handle the export 

 wheat trade of the Dominion. These companies are all 

 members of the Winnipeg Grain Exchange, which has a 

 membership of 335, and are engaged in trade through 

 interior elevators, milling companies, or in conducting lake 

 terminals, where they sell 'spot' to the elevators. There 

 is also a grain exchange at Calgary, and recently there has 

 been considerable agitation for the establishment of an 

 exchange in Vancouver. 



Elevators and Grain Storage Facilities 



The grain storage facilities of Canada are unsurpassed. 

 In the three Prairie Provinces afone there are 3,840 line 

 elevators, with a capacity of 231,213,620 bushels, of which 

 number 689 are operated by two farmers' co-operative 

 companies. There is another group of elevators, the 

 498 elevators operated by the milling companies, which 

 with the co-operative companies provide competition for 

 the line elevators. In addition there are 1,914 loading 

 platforms in the three provinces. At Fort William and 

 Port Arthur there is accommodation for the storing of 

 over 58,000,000 bushels of grain, the largest grain storage 

 capacity of any port in the world. 



Three transcontinental railways, with branches in all 

 parts of Western Canada, as well as the St. Lawrence River 

 route, provide Canadian grain exporters with trans- 

 portation facilities unsurpassed on the American continent. 

 Grain can be loaded at Fort William and Port Arthur, 

 several hundred miles from the Atlantic seaboard, for 

 shipment to Europe at a very cheap rate, thus giving 

 Canadian exporters an added advantage over their 

 neighbors to the south. Prior to 1914 a large share of the 

 Canadian wheat exports went out by American ports, but 

 this condition is gradually being reversed, and recent 

 statistics show that in 1919-20, out o( 61,369,052 bushels 

 exported, 48,345,771 went out by Canadian ports, the 

 balance by American ports. In 1912 the figures were 

 64,466,286 bushels total exports and 55,507,S53 bushels 

 by American ports. During the 1921 season the Port of 

 Montreal alone handled over 140,000,000 bushels of grain, 

 a volume in excess of all other ports in America, including 

 the Port of New York. 



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